Block Journey Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Block Journey's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Block Journey.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Block Journey
App Name : Block Journey
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,UnityAds
Developer : ManXuan Lu
Publisher : Hush Little Baby - Fun Activities and Sing Along,Lane Racing,Instagram,Baby Cookie Maker - kids games,方块大作战－官方正版,Glow Piano : Free amazing glowing music for kids,لعبة الذاكرة - للأطفال
Total creative ads during the time period : 465
Duration : 434
Popularity : 51,660
Check ASO Keywords of Block Journey
2. Block Journey’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Block Journey in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Block Journey in the recent period. As of 2021-05-27, among the Block Journey‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Block Journey's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Block Journey‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Block Journey
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Block Journey. We can see some advertising trends.
Top 1 Ad Creative of Block Journey
Ad Details ：
Headline ：Explore play create
Text ：Here are blue sky and white clouds, lofty mountains and flowing water.
Top 2 Ad Creative of Block Journey
Ad Details ：
Headline ：Block Journey
Text ：Block Journey is a simple and addicting block puzzle game. HOW TO PLAY? 1. Place blocks to clear the play area. 2. Both horizontal or vertical work! 3.Unlock beautiful landscape pictures. FEATURES - FREE TO PLAY ! - No WIFI-You can play it anytime, anywhere. - No time limit！ - Simple and…
Top 3 Ad Creative of Block Journey
Ad Details ：
Headline ：Block Journey
Text ：Block Journey is a simple and addicting block puzzle game. HOW TO PLAY? 1. Place blocks to clear the play area. 2. Both horizontal or vertical work! 3.Unlock beautiful landscape pictures. FEATURES - FREE TO PLAY ! - No WIFI-You can play it anytime, anywhere. - No time limit！ - Simple and…
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 123 | 35 | 35 |
| Popularity | 198 | 183 | 182 |
| Dimensions | 288 x 512 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 6 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,United Kingdom,United States,Canada | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Block Journey in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Block Journey's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Block Journey, you can click the app name below to view related reports, or you can find more info in ASOTools.