Blue KC Virtual Care Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blue KC Virtual Care's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blue KC Virtual Care.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blue KC Virtual Care
App Name : Blue KC Virtual Care
Logo：
OS : Android
Network : Facebook,Instagram
Developer : Blue Cross and Blue Shield of Kansas City
Publisher : Instagram
Total creative ads during the time period : 7
Duration : 108
Popularity : 2,635
Check ASO Keywords of Blue KC Virtual Care
2. Blue KC Virtual Care’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blue KC Virtual Care in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blue KC Virtual Care in the recent period. As of 2020-09-30, among the Blue KC Virtual Care‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-30, Blue KC Virtual Care's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-30, Blue KC Virtual Care‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Blue KC Virtual Care
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blue KC Virtual Care. We can see some advertising trends.
Top 1 Ad Creative of Blue KC Virtual Care
Ad Details ：
Headline ：Mindful by Blue KC
Text ：There’s no reason too small to reach out.
Your feelings matter and someone is ready to listen 24/7.
Top 2 Ad Creative of Blue KC Virtual Care
Ad Details ：
Headline ：Mindful by Blue KC
Text ：Mindful Advocates are available 24/7 to listen,
navigate care, and provide guidance for members’ behavioral health
needs.
Top 3 Ad Creative of Blue KC Virtual Care
Ad Details ：
Headline ：We're ready when you are.
Text ：We all have our reasons. And all of them matter. Mindful by Blue KC has enhanced behavioral health resources ready for you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 106 | 106 |
| Popularity | 795 | 788 | 788 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blue KC Virtual Care in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Blue KC Virtual Care's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blue KC Virtual Care, you can click the app name below to view related reports, or you can find more info in ASOTools.