Blue KC Virtual Care Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Blue KC Virtual Care’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blue KC Virtual Care.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Blue KC Virtual Care

App Name : Blue KC Virtual Care


Blue KC Virtual Care-SocialPeta

OS : iOS

Network : Facebook,Instagram

Developer : Blue Cross and Blue Shield of Kansas City

Publisher :

Total creative ads during the time period : 7

Duration : 85

Popularity : 4,180

2. Blue KC Virtual Care’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Blue KC Virtual Care in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Blue KC Virtual Care in the recent period. As of 2020-09-07, among the Blue KC Virtual Care‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 85.71%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 14.29%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Blue KC Virtual Care’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 59.05%,

Instagram’s proportion is 40.95%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Blue KC Virtual Care‘s network with the most ads is Facebook and its proportion is 57.14%.

3. Top 3 Ad Creative Analysis of Blue KC Virtual Care

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blue KC Virtual Care. We can see some advertising trends.

Top 1 Ad Creative of Blue KC Virtual Care

Ad Details :

Headline :Mindful by Blue KC

Text :Affordable & accessible care

Top 2 Ad Creative of Blue KC Virtual Care

Ad Details :

Headline :We're ready when you are.

Text :We Are Here For Good

Top 3 Ad Creative of Blue KC Virtual Care

Ad Details :

Headline :Mindful by Blue KC

Text :Affordable & accessible care

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 84 83 84
Popularity 605 599 598
Dimensions 400 x 400 400 x 224 400 x 400
Creative Type Video Video Video
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Blue KC Virtual Care in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Blue KC Virtual Care’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Blue KC Virtual Care, you can click the app name below to view related reports.