Paddy Power Sports Betting Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Paddy Power Sports Betting's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Paddy Power Sports Betting.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Paddy Power Sports Betting
App Name : Paddy Power Sports Betting
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Twitter
Developer : Paddy Power PLC
Publisher : Instagram,Facebook,Word Swipe - Word Search Games,Archery! King of bowmasters skill shooting games,Survive! Mola Mola!,Explorer for Picasa,猫咪妖怪,Gang Of The Auto
Total creative ads during the time period : 1,064
Duration : 2,327
Popularity : 37,505
Check ASO Keywords of Paddy Power Sports Betting
2. Paddy Power Sports Betting’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Paddy Power Sports Betting in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Paddy Power Sports Betting in the recent period. As of 2021-03-04, among the Paddy Power Sports Betting‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, Paddy Power Sports Betting's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-04, Paddy Power Sports Betting‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Paddy Power Sports Betting
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Paddy Power Sports Betting. We can see some advertising trends.
Top 1 Ad Creative of Paddy Power Sports Betting
Ad Details ：
Headline ：Bet â¬5 Get â¬20 In Free Bets!
Text ：⚽ NEW CUSTOMER OFFER ⚽ Bet €5 and get €20 in free bets! Sign up today! 18+ | BeGambleAware | T&Cs apply
Top 2 Ad Creative of Paddy Power Sports Betting
Ad Details ：
Headline ：LOYALTY’S DEAD. LIVE FOR REWARDS.
Text ：Have you joined Paddy's Rewards Club Yet? You could already be qualifying for free bets! With Paddy’s Rewards Club you get whopper free bets and a HEAP of extras! To register for the free bet and Power Up, login with your new or existing Paddy Power account and join the promotion. 18+ | T&Cs Apply | Be Gamble Aware.
Top 3 Ad Creative of Paddy Power Sports Betting
Ad Details ：
Headline ：LOYALTY’S DEAD. LIVE FOR REWARDS.
Text ：Have you joined Paddy's Rewards Club Yet? You could already be qualifying for free bets! With Paddy’s Rewards Club you get whopper free bets and a HEAP of extras! To register for the free bet and Power Up, login with your new or existing Paddy Power account and join the promotion. 18+ | T&Cs Apply | Be Gamble Aware.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 25 | 25 |
| Popularity | 198 | 128 | 127 |
| Dimensions | 720 x 720 | 600 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Romania | United Kingdom,United States,Canada,Australia | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Paddy Power Sports Betting in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Paddy Power Sports Betting's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Paddy Power Sports Betting, you can click the app name below to view related reports, or you can find more info in ASOTools.