MiniMed™ Mobile US Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MiniMed™ Mobile US's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MiniMed™ Mobile US.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MiniMed™ Mobile US
App Name : MiniMed™ Mobile US
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Medtronic, Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 74
Duration : 35
Popularity : 6,070
Check ASO Keywords of MiniMed™ Mobile US
2. MiniMed™ Mobile US’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MiniMed™ Mobile US in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MiniMed™ Mobile US in the recent period. As of 2021-02-18, among the MiniMed™ Mobile US‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 29.09%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.91%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-18, MiniMed™ Mobile US's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.84%,
Audience Network's proportion is 32.62%,
Messenger's proportion is 20.64%,
Instagram's proportion is 8.89%,
's proportion is .
In the date of 2021-02-18, MiniMed™ Mobile US‘s network with the most ads is Facebook and its proportion is 36.36%.
3. Top 3 Ad Creative Analysis of MiniMed™ Mobile US
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MiniMed™ Mobile US. We can see some advertising trends.
Top 1 Ad Creative of MiniMed™ Mobile US
Ad Details ：
Headline ：
Text ：The MiniMed 770G system automatically adjusts insulin levels every 5 minutes of every day. So you can focus on your life, not your levels. Visit the link in our bio for more info. #MiniMed #Medtronic #770G #MiniMed770G #Medtronic770G
Refers to SmartGuard Auto Mode. Some user interaction required. Individual results may vary.
The MiniMed 770G system is for type 1 ages 2 and over. Prescription required. Individual results may vary. WARNING: Do not use SmartGuard Auto Mode for people who require less than 8 units or more than 250 units of insulin/day. For details, see http://bit.ly/770gRisks.
Shirin is using SmartGuard Auto Mode on another Medtronic device.
Top 2 Ad Creative of MiniMed™ Mobile US
Ad Details ：
Headline ：
Text ：The MiniMed 770G system automatically adjusts insulin levels every 5 minutes of every day. So you can focus on your life, not your levels. Visit the link in our bio for more info. #MiniMed #Medtronic #770G #MiniMed770G #Medtronic770G
Refers to SmartGuard Auto Mode. Some user interaction required. Individual results may vary.
The MiniMed 770G system is for type 1 ages 2 and over. Prescription required. Individual results may vary. WARNING: Do not use SmartGuard Auto Mode for people who require less than 8 units or more than 250 units of insulin/day. For details, see http://bit.ly/770gRisks.
Shirin is using SmartGuard Auto Mode on another Medtronic device.
Top 3 Ad Creative of MiniMed™ Mobile US
Ad Details ：
Headline ：
Text ：The MiniMed 770G system automatically adjusts insulin levels every 5 minutes of every day. So you can focus on your life, not your levels.
Refers to SmartGuard Auto Mode. Some user interaction required. Individual results may vary.
The MiniMed 770G system is for type 1 ages 2 and over. Prescription required. Individual results may vary. WARNING: Do not use SmartGuard Auto Mode for people who require less than 8 units or more than 250 units of insulin/day. For details, see http://bit.ly/770gRisks.
Shirin is using SmartGuard Auto Mode on another Medtronic device.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 26 | 29 |
| Popularity | 164 | 126 | 104 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United Kingdom,United States,Canada,Australia | United States,Australia,Canada,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MiniMed™ Mobile US in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free MiniMed™ Mobile US's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MiniMed™ Mobile US, you can click the app name below to view related reports, or you can find more info in ASOTools.