Blueberry Pediatrics Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blueberry Pediatrics's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blueberry Pediatrics.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blueberry Pediatrics
App Name : Blueberry Pediatrics
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Blueberry Medical
Publisher : Facebook,Instagram
Total creative ads during the time period : 107
Duration : 70
Popularity : 7,315
Check ASO Keywords of Blueberry Pediatrics
2. Blueberry Pediatrics’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blueberry Pediatrics in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blueberry Pediatrics in the recent period. As of 2021-03-03, among the Blueberry Pediatrics‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.04%, Carousel category's proportion is 6.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, Blueberry Pediatrics's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.85%,
Instagram's proportion is 43.85%,
Messenger's proportion is 6.42%,
Audience Network's proportion is 5.89%,
's proportion is .
In the date of 2021-03-03, Blueberry Pediatrics‘s network with the most ads is Facebook and its proportion is 34.78%.
3. Top 3 Ad Creative Analysis of Blueberry Pediatrics
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blueberry Pediatrics. We can see some advertising trends.
Top 1 Ad Creative of Blueberry Pediatrics
Ad Details ：
Headline ：Ending Soon: 80% Off Home Medical Kit
Text ：Children aren't just tiny adults. So when they get sick in the middle of the night, don't settle for pediatric care from just any doctor. Blueberry gives you 24/7 direct access to a team of pediatricians right from your smartphone. Call, text, or video is often as you want, for any issue, big or small. No additional fees, no waiting rooms, & no appointments. It's like having a pediatrician in your pocket. Try it today!
Top 2 Ad Creative of Blueberry Pediatrics
Ad Details ：
Headline ：Ask a Real MD, Not WebMD
Text ：“Why not ask the doctor? There's no charge.”
That’s what I thought to myself after I’d already spent an hour googling my child’s symptoms, sifting through all the confusing answers and conflicting advice on the internet. Then I remembered I can use Blueberry for more than just illnesses like fevers and rashes.
Messaging is quick and easy—I can text them the same way I’d text my mom or best friend to get advice on things like breastfeeding and developmental questions. And with our $18/month membership, there’s no additional fees, no matter how often I use it. Now I don’t bother with Google. I get real answers from real medical experts. It's like my very own "personal pocket pediatrician."
✅ Only $18/month
✅ Unlimited use, 24/7
✅ Covers all children in the household
✅ 100% Board-certified pediatricians
✅ Cancel anytime
🎁 Limited Time: $18 home medical kit ($82 savings)
🎁 Limited Time: Free digital thermometer ($50 savings)
Top 3 Ad Creative of Blueberry Pediatrics
Ad Details ：
Headline ：Ask a Real MD, Not WebMD
Text ：“Why not ask the doctor? There's no charge.”
That’s what I thought to myself after I’d already spent an hour googling my child’s symptoms, sifting through all the confusing answers and conflicting advice on the internet. Then I remembered I can use Blueberry for more than just illnesses like fevers and rashes.
Messaging is quick and easy—I can text them the same way I’d text my mom or best friend to get advice on things like breastfeeding and developmental questions. And with our $18/month membership, there’s no additional fees, no matter how often I use it. Now I don’t bother with Google. I get real answers from real medical experts. It's like my very own "personal pocket pediatrician."
✅ Only $18/month
✅ Unlimited use, 24/7
✅ Covers all children in the household
✅ 100% Board-certified pediatricians
✅ Cancel anytime
🎁 Limited Time: $18 home medical kit ($82 savings)
🎁 Limited Time: Free digital thermometer ($50 savings)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 40 | 40 |
| Popularity | 165 | 123 | 123 |
| Dimensions | 600 x 428 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Canada,United States,Australia,United Kingdom | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blueberry Pediatrics in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Blueberry Pediatrics's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blueberry Pediatrics, you can click the app name below to view related reports, or you can find more info in ASOTools.