Bluethumb Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bluethumb's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bluethumb.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bluethumb
App Name : Bluethumb
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Bluethumb Pty Ltd
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,Fotor - Photo Editor&Collage,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 970
Duration : 633
Popularity : 203,740
Check ASO Keywords of Bluethumb
2. Bluethumb’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bluethumb in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bluethumb in the recent period. As of 2021-03-13, among the Bluethumb‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Bluethumb's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.63%,
Instagram's proportion is 25.68%,
Audience Network's proportion is 23.91%,
Facebook's proportion is 23.78%,
's proportion is .
In the date of 2021-03-13, Bluethumb‘s network with the most ads is Messenger and its proportion is 28.23%.
3. Top 3 Ad Creative Analysis of Bluethumb
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bluethumb. We can see some advertising trends.
Top 1 Ad Creative of Bluethumb
Ad Details ：
Headline ：
Text ：SOLD! 💙 The terrestrial just got a little bit extra! This boat ride as depicted by Tulika Das is out of this world.
Missed the boat on this one? No stress - Tulika is accepting customisable commissions, making each one truly unique.
Cosmic Ride #4 by Tulika Das
bluethumb.com.au/tulika-das
Top 2 Ad Creative of Bluethumb
Ad Details ：
Headline ：
Text ：SOLD! 💙 The terrestrial just got a little bit extra! This boat ride as depicted by Tulika Das is out of this world.
Missed the boat on this one? No stress - Tulika is accepting customisable commissions, making each one truly unique.
Cosmic Ride #4 by Tulika Das
bluethumb.com.au/tulika-das
Top 3 Ad Creative of Bluethumb
Ad Details ：
Headline ：
Text ：SOLD! 💙 The terrestrial just got a little bit extra! This boat ride as depicted by Tulika Das is out of this world.
Missed the boat on this one? No stress - Tulika is accepting customisable commissions, making each one truly unique.
Cosmic Ride #4 by Tulika Das
bluethumb.com.au/tulika-das
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 142 | 142 | 142 |
| Popularity | 932 | 931 | 931 |
| Dimensions | 1300 x 1304 | 1300 x 1304 | 1300 x 1304 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bluethumb in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Bluethumb's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bluethumb, you can click the app name below to view related reports, or you can find more info in ASOTools.