GoToWebinar Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GoToWebinar's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoToWebinar.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GoToWebinar
App Name : GoToWebinar
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : LogMeIn, Inc.
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,7 Minute Workout,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage
Total creative ads during the time period : 5,536
Duration : 984
Popularity : 377,126
Check ASO Keywords of GoToWebinar
2. GoToWebinar’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GoToWebinar in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GoToWebinar in the recent period. As of 2021-03-16, among the GoToWebinar‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, GoToWebinar's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, GoToWebinar‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of GoToWebinar
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoToWebinar. We can see some advertising trends.
Top 1 Ad Creative of GoToWebinar
Ad Details ：
Headline ：New Media Mentors 2018 Midterms Debrief with Digital Innovators
Text ：FREE Webinar Friday. Join us online from 1-3pm ET.
Top 2 Ad Creative of GoToWebinar
Ad Details ：
Headline ：Best Governance & Risk Oversight Practices Webinar
Text ：Have you registered for our webinar this Wednesday (July 10th) on our updated best governance & risk oversight practices for public retirement systems? Register today!
Top 3 Ad Creative of GoToWebinar
Ad Details ：
Headline ：register.gotowebinar.com
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 704 | 489 | 258 |
| Popularity | 999 | 999 | 993 |
| Dimensions | 800 x 800 | 24 x 24 | 2048 x 1152 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GoToWebinar in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free GoToWebinar's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GoToWebinar, you can click the app name below to view related reports, or you can find more info in ASOTools.