bonprix Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the bonprix's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps bonprix.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of bonprix
App Name : bonprix
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Bon Prix Handelsgesellschaft mbH
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,Facebook,OLX Classifieds,Montage Video Musique,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 1,802
Duration : 2,213
Popularity : 222,925
Check ASO Keywords of bonprix
2. bonprix’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser bonprix in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of bonprix in the recent period. As of 2021-03-15, among the bonprix‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, bonprix's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.11%,
Messenger's proportion is 33.76%,
Instagram's proportion is 26.13%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, bonprix‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of bonprix
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of bonprix. We can see some advertising trends.
Top 1 Ad Creative of bonprix
Ad Details ：
Headline ：Tanktop, slim fit
Text ：Entdecke eine Vielfalt an Mode und Accessoires bei bonprix! 👗👚👠
Top 2 Ad Creative of bonprix
Ad Details ：
Headline ：Klær på nett hos bonprix! 🎉🤑
Text ：
Top 3 Ad Creative of bonprix
Ad Details ：
Headline ：Klær på nett hos bonprix! 🎉🤑
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 387 | 387 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 428 x 600 | 428 x 600 | 428 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 2 | 2 |
| Countries | Germany | Norway | Norway |
| Language | German | NA | NA |
Through the above analysis, we can see that the most effective channel for bonprix in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free bonprix's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to bonprix, you can click the app name below to view related reports, or you can find more info in ASOTools.