boohoo – Clothing & Fashion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the boohoo – Clothing & Fashion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps boohoo – Clothing & Fashion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of boohoo – Clothing & Fashion
App Name : boohoo – Clothing & Fashion
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : boohoo.com
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,打工趣 - 最棒的兼職工作資訊平台,GulogGratis,Lakorn - Watch Rerun TV Shows
Total creative ads during the time period : 10,000
Duration : 1,008
Popularity : 3,390,568
Check ASO Keywords of boohoo – Clothing & Fashion
2. boohoo – Clothing & Fashion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser boohoo – Clothing & Fashion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of boohoo – Clothing & Fashion in the recent period. As of 2021-03-15, among the boohoo – Clothing & Fashion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.35%, Carousel category's proportion is 8.89%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, boohoo – Clothing & Fashion's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.62%,
Instagram's proportion is 25.45%,
Messenger's proportion is 24.61%,
Audience Network's proportion is 24.32%,
's proportion is .
In the date of 2021-03-15, boohoo – Clothing & Fashion‘s network with the most ads is Instagram and its proportion is 26.81%.
3. Top 3 Ad Creative Analysis of boohoo – Clothing & Fashion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of boohoo – Clothing & Fashion. We can see some advertising trends.
Top 1 Ad Creative of boohoo – Clothing & Fashion
Ad Details ：
Headline ：Fliss Flare Sleeve Wrap Front Floral Maxi Dress | Boohoo
Text ：Dresses are the most-wanted wardrobe item for day-to-night dressing. From cool-tone whites to block brights, we've got the everyday skater dresses and party-ready bodycon styles that are perfect for transitioning from day to play. Minis, midis and maxis are our motto, with classic jersey always geni...
Top 2 Ad Creative of boohoo – Clothing & Fashion
Ad Details ：
Headline ：Clothes Women’s=
Text ：Get the latest womens fashion online at boohoo.com. With 100s of new styles every day from dresses, onesies, heels, & coats, shop womens clothing now!
Top 3 Ad Creative of boohoo – Clothing & Fashion
Ad Details ：
Headline ：High Neck Ruffle Front
Text ：Dresses are the most-wanted wardrobe item for day-to-night dressing. From cool-tone whites to block brights, we've got the everyday skater dresses and party-ready bodycon styles that are perfect for transitioning from day to play. Minis, midis and maxis are our motto, with classic jersey always genius and printed cami dresses the season's killer cut
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 687 | 694 | 235 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 1000 x 1500 | 600 x 600 | 1000 x 1500 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | Australia,United Kingdom,United States,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for boohoo – Clothing & Fashion in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free boohoo – Clothing & Fashion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to boohoo – Clothing & Fashion, you can click the app name below to view related reports, or you can find more info in ASOTools.