Boojum Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Boojum’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Boojum.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Boojum

App Name : Boojum

Logo

Boojum-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Boojum Ltd

Publisher :

Total creative ads during the time period : 6

Duration : 39

Popularity : 760

2. Boojum’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Boojum in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Boojum in the recent period. As of 2020-09-07, among the Boojum‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 20.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Boojum’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 59.64%,

Audience Network’s proportion is 36.52%,

Instagram’s proportion is 1.92%,

Messenger’s proportion is 1.92%,

’s proportion is .

In the date of 2020-09-07, Boojum‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Boojum

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Boojum. We can see some advertising trends.

Top 1 Ad Creative of Boojum

Ad Details :

Headline :Get The Boojum Loyalty App

Text :The next best thing to an actual burrito in your hand! The Boojum App is packed full of features to take your Boojum experience to the next level including: Collect & Track Loyalty Stamps Our same great loyalty scheme in a new digital format. - Every 10 stamps collected, get your next meal FREE - Co...

Top 2 Ad Creative of Boojum

Ad Details :

Headline :Get The Boojum Loyalty App

Text :The next best thing to an actual burrito in your hand! The Boojum App is packed full of features to take your Boojum experience to the next level including: Collect & Track Loyalty Stamps Our same great loyalty scheme in a new digital format. - Every 10 stamps collected, get your next meal FREE - Co...

Top 3 Ad Creative of Boojum

Ad Details :

Headline :Get The Boojum Loyalty App

Text :The next best thing to an actual burrito in your hand! The Boojum App is packed full of features to take your Boojum experience to the next level including: Collect & Track Loyalty Stamps Our same great loyalty scheme in a new digital format. - Every 10 stamps collected, get your next meal FREE - Co...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 38 38 2
Popularity 207 205 53
Dimensions 1920 x 1080 1920 x 1080 1920 x 1080
Creative Type Image Image Image
Network Audience Network Facebook Messenger
Related Ads 1 1 1
Countries Ireland,United Kingdom Ireland,United Kingdom United Kingdom,Ireland
Language English English English

Through the above analysis, we can see that the most effective channel for Boojum in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Boojum’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Boojum, you can click the app name below to view related reports.