Booking.com Travel Deals Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Booking.com Travel Deals’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Booking.com Travel Deals.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Booking.com Travel Deals

App Name : Booking.com Travel Deals

Logo

Booking.com Travel Deals-SocialPeta

OS : iOS

Network : Audience Network,Google Ads(Admob),百度

Developer : Booking.com

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,OLX Clasificados,MakeupPlus,MySQL QueryDB Client,Un día más culto,开箱模拟器 for 皇室战争,appsGratis

Total creative ads during the time period : 45,547

Duration : 1,398

Popularity : 2,281,016

2. Booking.com Travel Deals’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Booking.com Travel Deals in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Booking.com Travel Deals in the recent period. As of 2020-09-05, among the Booking.com Travel Deals‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Booking.com Travel Deals’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 0,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Booking.com Travel Deals‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Booking.com Travel Deals

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Booking.com Travel Deals. We can see some advertising trends.

Top 1 Ad Creative of Booking.com Travel Deals

Ad Details :

Headline :一个人出国玩需要注意什么呢?

Text :日本酒店攻略

Top 2 Ad Creative of Booking.com Travel Deals

Ad Details :

Headline :Confirmação Imediata.

Text :Apoio ao Cliente 24h.

Top 3 Ad Creative of Booking.com Travel Deals

Ad Details :

Headline :Download the Booking.com app

Text :Book your next vacation and save money

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 263 59 39
Popularity 952 384 208
Dimensions 640 x 400 1280 x 720 1200 x 627
Creative Type Image Video Image
Network 哔哩哔哩 Google Ads(Admob) Yahoo
Related Ads 2 1 1
Countries Angola,Portugal,Brazil United Kingdom,Australia,Canada,United States
Language NA Portuguese English

Through the above analysis, we can see that the most effective channel for Booking.com Travel Deals in recent advertising is 哔哩哔哩, and the main creative type is Image.

In conclusion: The above is a free Booking.com Travel Deals’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Booking.com Travel Deals, you can click the app name below to view related reports.