Grantit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grantit's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grantit.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grantit
App Name : Grantit
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Shiny Rising
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Montage Video Musique,GulogGratis,POTO - Photo Collage Editor
Total creative ads during the time period : 288
Duration : 592
Popularity : 38,130
Check ASO Keywords of Grantit
2. Grantit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Grantit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grantit in the recent period. As of 2021-03-16, among the Grantit‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 11.76%, Carousel category's proportion is 23.53%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Grantit's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.27%,
Facebook's proportion is 30.1%,
Messenger's proportion is 20.3%,
Audience Network's proportion is 19.33%,
's proportion is .
In the date of 2021-03-16, Grantit‘s network with the most ads is Instagram and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of Grantit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grantit. We can see some advertising trends.
Top 1 Ad Creative of Grantit
Ad Details ：
Headline ：Grantit 零露面 好方便
Text ：Connecting to the iTunes Store.
Top 2 Ad Creative of Grantit
Ad Details ：
Headline ：Grantit 零露面 好方便
Text ：Connecting to the iTunes Store.
Top 3 Ad Creative of Grantit
Ad Details ：
Headline ：Grantit 小額貸款APP
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 194 | 194 | 210 |
| Popularity | 995 | 994 | 862 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | Macau,Hong Kong | Hong Kong | United States,Australia,United Kingdom,Canada,Estonia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Grantit in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Grantit's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grantit, you can click the app name below to view related reports, or you can find more info in ASOTools.