Bookinou Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bookinou's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bookinou.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bookinou
App Name : Bookinou
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : PIMELY
Publisher : Instagram,Facebook
Total creative ads during the time period : 127
Duration : 302
Popularity : 41,958
Check ASO Keywords of Bookinou
2. Bookinou’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bookinou in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bookinou in the recent period. As of 2021-03-13, among the Bookinou‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 5.56%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Bookinou's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.23%,
Facebook's proportion is 49.69%,
Audience Network's proportion is 0.04%,
Messenger's proportion is 0.04%,
's proportion is .
In the date of 2021-03-13, Bookinou‘s network with the most ads is Facebook and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of Bookinou
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bookinou. We can see some advertising trends.
Top 1 Ad Creative of Bookinou
Ad Details ：
Headline ：BOOKINOU | La Boîte à Histoires avec la voix de proches ❤️
Text ："Le concept est top, le Bookinou est devenu le compagnon incontournable des moments tranquilles. Ma fille écoute sans se lasser les histoires fournies et celles de ses livres. Et il y a tellement de possibilités avec le Bookinou qu'on ne s'en lasse pas.
Peggy F. ⭐️⭐️⭐️⭐️⭐️
Top 2 Ad Creative of Bookinou
Ad Details ：
Headline ：BOOKINOU | La Boîte à Histoires avec la voix de proches ❤️
Text ："Le concept est top, le Bookinou est devenu le compagnon incontournable des moments tranquilles. Ma fille écoute sans se lasser les histoires fournies et celles de ses livres. Et il y a tellement de possibilités avec le Bookinou qu'on ne s'en lasse pas.
Peggy F. ⭐️⭐️⭐️⭐️⭐️
Top 3 Ad Creative of Bookinou
Ad Details ：
Headline ：BOOKINOU | La Boîte à Histoires avec la voix de proches ❤️
Text ：Bookinou, la conteuse compatible avec tous les livres 😍
⭐️ Noté 4,8/5 sur près de 200 Avis
🔒 Satisfait ou Remboursé
👍 Garantie 2 ans
🚚 Livraison gratuite en Mondial Relay
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 249 | 249 | 209 |
| Popularity | 998 | 998 | 994 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | France,Belgium,Switzerland,Monaco,Congo,Central African,Luxembourg | France,Monaco,Luxembourg,Belgium,Congo,Central African,Switzerland | France,Central African,Switzerland,Congo,Luxembourg,Belgium,Monaco |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Bookinou in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Bookinou's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bookinou, you can click the app name below to view related reports, or you can find more info in ASOTools.