Bookplay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bookplay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bookplay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bookplay
App Name : Bookplay
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Bookplay Comércio de Livros LTDA
Publisher : Instagram,Facebook
Total creative ads during the time period : 1,253
Duration : 419
Popularity : 82,103
Check ASO Keywords of Bookplay
2. Bookplay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bookplay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bookplay in the recent period. As of 2021-03-14, among the Bookplay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Bookplay's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.47%,
Facebook's proportion is 25.43%,
Messenger's proportion is 25.4%,
Audience Network's proportion is 23.7%,
's proportion is .
In the date of 2021-03-14, Bookplay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Bookplay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bookplay. We can see some advertising trends.
Top 1 Ad Creative of Bookplay
Ad Details ：
Headline ：Solicite seu acesso AGORA mesmo
Text ：Os melhores Cursos online com certificados, livros de diversos conteúdos, audiolivros, cursos de Idiomas e muito mais 😍
São mais de 10 mil conteúdos com acesso ILIMITADO!!! Isso mesmo, acesse quando e onde quiser 😱
Clique em SAIBA MAIS e aproveite
Top 2 Ad Creative of Bookplay
Ad Details ：
Headline ：CURSOS ONLINE COM CERTIFICADOS
Text ：CURSOS ONLINE COM CERTIFICADOS! Parcele no boleto bancário de forma facilitada em até 12x e faça quantos cursos quiser durante 02 anos.
Clique AGORA em "Saiba Mais"
Top 3 Ad Creative of Bookplay
Ad Details ：
Headline ：CURSOS ONLINE COM CERTIFICADOS
Text ：CURSOS ONLINE COM CERTIFICADOS! Parcele no boleto bancário de forma facilitada em até 12x e faça quantos cursos quiser durante 02 anos.
Clique AGORA em "Saiba Mais"
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 68 | 68 |
| Popularity | 412 | 292 | 291 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Bookplay in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Bookplay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bookplay, you can click the app name below to view related reports, or you can find more info in ASOTools.