Booksprout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Booksprout’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Booksprout.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Booksprout
App Name : Booksprout
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Christopher Leippi
Total creative ads during the time period : 13
Duration : 328
Popularity : 771
2. Booksprout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Booksprout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Booksprout in the recent period. As of 2020-09-06, among the Booksprout‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Booksprout’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 25.0%,
Audience Network’s proportion is 25.0%,
Instagram’s proportion is 25.0%,
Messenger’s proportion is 25.0%,
’s proportion is .
In the date of 2020-09-06, Booksprout‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Booksprout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Booksprout. We can see some advertising trends.
Top 1 Ad Creative of Booksprout
Ad Details ：
Headline ：Advance Review Copies for Quest Chasers - The Deadly Cavern by Grace Lockhaven
Text ：Be the first to read Quest Chasers - The Deadly Cavern!
Top 2 Ad Creative of Booksprout
Ad Details ：
Headline ：Advance Review Copies for The Oracle of Eshe: Serial by C.C. Castell
Text ：Be the first to read The Oracle of Eshe: Serial!
Top 3 Ad Creative of Booksprout
Ad Details ：
Headline ：Imagine your child using the restroom independently
Text ：Be the first to read First 56 Potty Training Words!
Basic Info of Top 3 Ad Creative
|Dimensions||1457 x 2200||375 x 600||1200 x 628|
|Countries||United States||Canada,United States,United Kingdom,Australia||United States|
Through the above analysis, we can see that the most effective channel for Booksprout in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Booksprout’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Booksprout, you can click the app name below to view related reports.