NovelPlus Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NovelPlus’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NovelPlus.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NovelPlus

App Name : NovelPlus

Logo

NovelPlus-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : NovelPlus

Publisher : NovelPlus,Fotor - Photo Editor & Collage

Total creative ads during the time period : 13

Duration : 327

Popularity : 2,305

2. NovelPlus’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NovelPlus in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NovelPlus in the recent period. As of 2020-09-05, among the NovelPlus‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, NovelPlus’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, NovelPlus‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of NovelPlus

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NovelPlus. We can see some advertising trends.

Top 1 Ad Creative of NovelPlus

Ad Details :

Headline :Start Unlimited Reading Now!

Text :Are you an U Mobile customer? Now you can enjoy Unlimited Free Novels. Anytime. Anywhere!

Top 2 Ad Creative of NovelPlus

Ad Details :

Headline :

Text :

Top 3 Ad Creative of NovelPlus

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 0 0
Popularity 51
Dimensions 750 x 750
Creative Type Image
Network Audience Network
Related Ads 1 0 0
Countries United Kingdom,Canada,Australia,United States
Language English

Through the above analysis, we can see that the most effective channel for NovelPlus in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free NovelPlus’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NovelPlus, you can click the app name below to view related reports.