Boomplay: Home of Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Boomplay: Home of Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Boomplay: Home of Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Boomplay: Home of Music
App Name : Boomplay: Home of Music
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Transsnet Music Limited
Publisher : Video Collage Maker,Text Free: WiFi Calling App ,Photo Editor & Pic Collage - Sweet Selfie Camera,Treehouse Table,Instagram,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),AirBrush: Easy Photo Editor,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 2,601
Duration : 1,433
Popularity : 231,173
Check ASO Keywords of Boomplay: Home of Music
2. Boomplay: Home of Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Boomplay: Home of Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Boomplay: Home of Music in the recent period. As of 2021-03-15, among the Boomplay: Home of Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 47.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 48.72%, Carousel category's proportion is 3.42%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Boomplay: Home of Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.95%,
Messenger's proportion is 23.88%,
Instagram's proportion is 23.87%,
Audience Network's proportion is 14.3%,
's proportion is .
In the date of 2021-03-15, Boomplay: Home of Music‘s network with the most ads is Facebook and its proportion is 28.21%.
3. Top 3 Ad Creative Analysis of Boomplay: Home of Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Boomplay: Home of Music. We can see some advertising trends.
Top 1 Ad Creative of Boomplay: Home of Music
Ad Details ：
Headline ：Free Download Now!
Text ：On your music, forget anything wey dey worry you! Gbadun music wey you like for inside Boomplay!
Top 2 Ad Creative of Boomplay: Home of Music
Ad Details ：
Headline ：Enjoy over 5 millions Music on Boomplay >>
Text ：Download & Discover the best new Songs & Videos!! Install Boomplay app NOW to Get Started!!
Top 3 Ad Creative of Boomplay: Home of Music
Ad Details ：
Headline ：Free Download Now!
Text ：On your music, forget anything wey dey worry you! Gbadun music wey you like for inside Boomplay!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 10 | 1 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 800 | 1080 x 1080 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 3 | 1 |
| Countries | Nigeria | Canada,United Kingdom,Australia,Malaysia,United States | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Boomplay: Home of Music in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Boomplay: Home of Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Boomplay: Home of Music, you can click the app name below to view related reports, or you can find more info in ASOTools.