Bored Panda Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bored Panda's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bored Panda.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bored Panda
App Name : Bored Panda
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Bored Panda
Publisher : Facebook,Instagram,Ameba,YouCam Nails - Manicure Salon for Custom Nail Art,Blue Light Filter - Night Mode, Night Shift,Text Free: WiFi Calling App
Total creative ads during the time period : 2,891
Duration : 1,022
Popularity : 867,762
Check ASO Keywords of Bored Panda
2. Bored Panda’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bored Panda in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bored Panda in the recent period. As of 2021-03-01, among the Bored Panda‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-01, Bored Panda's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-01, Bored Panda‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Bored Panda
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bored Panda. We can see some advertising trends.
Top 1 Ad Creative of Bored Panda
Ad Details ：
Headline ：FCC Just Killed Net Neutrality, And Here's 30+ Of The Best Responses
Text ：Fcc just killed net neutrality, and here's 30+ of the best responses:
Top 2 Ad Creative of Bored Panda
Ad Details ：
Headline ：Someone Used Face-Swap To Create Female Versions Of US Presidents, And People Find Obama Surprisingly Hot
Text ：Someone used face-swap to create female versions of US presidents, and people find Obama surprisingly hot:
Top 3 Ad Creative of Bored Panda
Ad Details ：
Headline ：'Brushstroke' Cakes From Russia Are Taking Over Instagram
Text ：Some cakes are just cakes. You eat them and that's it. But some of them are true masterpieces and you find pleasure by simply looking at them.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 899 | 891 | 885 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 1200 x 630 | 1200 x 630 | 700 x 368 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 7 | 19 | 19 |
| Countries | Pakistan,Romania,United States,Ireland,Saudi Arabia,Philippines | United States,Australia,United Kingdom,Canada | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bored Panda in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Bored Panda's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bored Panda, you can click the app name below to view related reports, or you can find more info in ASOTools.