陌多多 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 陌多多's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 陌多多.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 陌多多
App Name : 陌多多
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,快手
Developer : 北京陌陌信息技术有限公司
Publisher : 糗事百科,百度,啪啪旅行,嗒嗒巴士
Total creative ads during the time period : 966
Duration : 192
Popularity : 51,720
Check ASO Keywords of 陌多多
2. 陌多多’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 陌多多 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 陌多多 in the recent period. As of 2021-03-11, among the 陌多多‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 陌多多's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 51.66%,
西瓜视频's proportion is 48.34%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 陌多多‘s network with the most ads is 西瓜视频 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 陌多多
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 陌多多. We can see some advertising trends.
Top 1 Ad Creative of 陌多多
Ad Details ：
Headline ：嗨，你在滁州吗？
Text ：你住滁州附近吗？可以认识一下么？不在乎年龄收入
Top 2 Ad Creative of 陌多多
Ad Details ：
Headline ：嗨，你在武汉吗？
Text ：你住武汉附近吗？可以认识一下么？不在乎年龄收入
Top 3 Ad Creative of 陌多多
Ad Details ：
Headline ：嗨，你在滁州吗？
Text ：你住滁州附近吗？可以认识一下么？不在乎年龄收入
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 32 | 51 |
| Popularity | 230 | 157 | 153 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 2 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 陌多多 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 陌多多's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 陌多多, you can click the app name below to view related reports, or you can find more info in ASOTools.