Bose Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bose Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bose Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bose Music
App Name : Bose Music
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Bose Corporation
Publisher : Instagram,Facebook,梦幻花园 (Gardenscapes),OLX Classifieds,Avira Antivirus 2020 - Virus Cleaner & VPN,Cidade na Ilha Paradisíaca Sim
Total creative ads during the time period : 1,398
Duration : 656
Popularity : 169,180
Check ASO Keywords of Bose Music
2. Bose Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bose Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bose Music in the recent period. As of 2021-03-16, among the Bose Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bose Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Bose Music‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Bose Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bose Music. We can see some advertising trends.
Top 1 Ad Creative of Bose Music
Ad Details ：
Headline ：Bose Portable Home Speaker - Silver
Text ：Next level performance with free shipping for orders of $30 or more, 90-day risk-free trial & free returns.
Top 2 Ad Creative of Bose Music
Ad Details ：
Headline ：Bose SoundSport cuffie in-ear - Apple - Rosso
Text ：Prestazioni di livello superiore, con spedizione gratuita per tutti gli ordini sopra i 45 € e prova di 90 giorni.
Top 3 Ad Creative of Bose Music
Ad Details ：
Headline ：Bose Home Speaker 300 - Silver
Text ：Next level performance with free shipping for orders of $30 or more, 90-day risk-free trial & free returns.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 278 | 280 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 511 | 600 x 511 | 600 x 511 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Italy | Australia |
| Language | English | Italian | English |
Through the above analysis, we can see that the most effective channel for Bose Music in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Bose Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bose Music, you can click the app name below to view related reports, or you can find more info in ASOTools.