BPI Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BPI Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BPI Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BPI Mobile
App Name : BPI Mobile
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Bank of the Philippine Islands
Publisher : Instagram,Facebook,Voice Texting Pro,宝宝连线：动物 - 熊大叔儿童教育游戏,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 214
Duration : 676
Popularity : 22,586
Check ASO Keywords of BPI Mobile
2. BPI Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BPI Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BPI Mobile in the recent period. As of 2021-05-28, among the BPI Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, BPI Mobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, BPI Mobile‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BPI Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BPI Mobile. We can see some advertising trends.
Top 1 Ad Creative of BPI Mobile
Ad Details ：
Headline ：Get Personalized Service
Text ：Feel the care. Feel the privilege. Start a Preferred relationship today.
Top 2 Ad Creative of BPI Mobile
Ad Details ：
Headline ：A Lifeline We Can Trust | BPI | 2020
Text ：We are stronger together in this new world as BPI has become the lifeline trusted by millions of Filipinos. www.bpi.com.ph/ Download the BPI Mobile app now: https://bit.ly/GetBPIMobile ASC Reference Code: B006P081020BS BPI is regulated by the Bangko Sentral ng Pilipinas with email address at consumeraffairs@bsp.gov.ph.
Top 3 Ad Creative of BPI Mobile
Ad Details ：
Headline ：RECEIVE FREE INSURANCE
Text ：Receive FREE insurance when you open a Dollar Maxi-Saver account.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 49 | 95 |
| Popularity | 781 | 721 | 554 |
| Dimensions | 1280 x 720 | 1280 x 720 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | United States,Australia,Canada,United Kingdom,Philippines | Philippines | Philippines,United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BPI Mobile in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BPI Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BPI Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.