Gousto Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gousto's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gousto.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gousto
App Name : Gousto
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : SCA Investments Limited
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,盒子奇迹-创造我们的文明世界的沙盒游戏,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Video Collage Maker
Total creative ads during the time period : 142
Duration : 1,285
Popularity : 10,230
Check ASO Keywords of Gousto
2. Gousto’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gousto in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gousto in the recent period. As of 2021-05-24, among the Gousto‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Gousto's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.45%,
Facebook's proportion is 49.55%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, Gousto‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Gousto
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gousto. We can see some advertising trends.
Top 1 Ad Creative of Gousto
Ad Details ：
Headline ：Discover new recipes every single week
Text ：Same old thing? BORING.
Put the ‘Mmmmm’ back into mealtimes with mouthwatering meals from Gousto. Choose from over 50 recipes every week, and get the ingredients precisely measured and delivered to your door any day you like.
Top 2 Ad Creative of Gousto
Ad Details ：
Headline ：Discover new recipes every single week
Text ：Same old thing? BORING.
Put the ‘Mmmmm’ back into mealtimes with mouthwatering meals from Gousto. Choose from over 50 recipes every week, and get the ingredients precisely measured and delivered to your door any day you like.
Top 3 Ad Creative of Gousto
Ad Details ：
Headline ：Potato Peel Fries
Text ：Delicious AND waste free? Now you're talking. These crispy Potato Peel Fries are the perfect way to save your potato skins for a sustainable spin on chips.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 20 | 11 |
| Popularity | 102 | 96 | 92 |
| Dimensions | 426 x 240 | 426 x 240 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Gousto in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Gousto's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gousto, you can click the app name below to view related reports, or you can find more info in ASOTools.