Bradesco Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Bradesco’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bradesco.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Bradesco

App Name : Bradesco

Logo

Bradesco-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Banco Bradesco SA

Publisher : real time currency calculator,ATH Airport,Buraco Canastra Online,CloudPets Lite,Trial Xtreme 4,Skor,Rail Rush,Truck Driver Transporter,Buraco Justificado Mano a Mano,Smobile for Craigslist

Total creative ads during the time period : 6,468

Duration : 2,174

Popularity : 93,039

2. Bradesco’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Bradesco in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Bradesco in the recent period. As of 2020-09-06, among the Bradesco‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Bradesco’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 47.3%,

Instagram’s proportion is 20.67%,

Audience Network’s proportion is 16.02%,

Messenger’s proportion is 16.02%,

’s proportion is .

In the date of 2020-09-06, Bradesco‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Bradesco

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bradesco. We can see some advertising trends.

Top 1 Ad Creative of Bradesco

Ad Details :

Headline :Bradesco

Text :BIA, quem abre conta pelo App Bradesco tem qual benefício? - Tem ajuda da Inteligência...

Top 2 Ad Creative of Bradesco

Ad Details :

Headline :Baixe o App Bradesco

Text :‎Com o Aplicativo Bradesco, você acessa seu banco a qualquer hora e em qualquer lugar: • Consulta saldos e extratos, últimos lançamentos e lançamentos futuros • Consulta o limite e paga a fatura do Cartão de Crédito • Paga contas rapidamente, sem precisar digitar o código de barras .....

Top 3 Ad Creative of Bradesco

Ad Details :

Headline :Baixe o App Bradesco

Text :‎Com o Aplicativo Bradesco, você acessa seu banco a qualquer hora e em qualquer lugar: • Consulta saldos e extratos, últimos lançamentos e lançamentos futuros • Consulta o limite e paga a fatura do Cartão de Crédito • Paga contas rapidamente, sem precisar digitar o código de barras .....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 326 104 104
Popularity 893 822 818
Dimensions 797 x 417 1200 x 768 1200 x 768
Creative Type Video Image Image
Network Audience Network Audience Network Facebook
Related Ads 4 1 1
Countries Brazil,Portugal,Angola Brazil Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Bradesco in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Bradesco’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Bradesco, you can click the app name below to view related reports.