Bright Money Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bright Money's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bright Money.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bright Money
App Name : Bright Money
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Bright Money
Publisher : Instagram,Facebook
Total creative ads during the time period : 292
Duration : 143
Popularity : 41,545
Check ASO Keywords of Bright Money
2. Bright Money’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bright Money in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bright Money in the recent period. As of 2021-03-14, among the Bright Money‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.51%, Playable Ads category's proportion is 0.0%, Image category's proportion is 79.49%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Bright Money's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.19%,
Messenger's proportion is 26.51%,
Instagram's proportion is 26.5%,
Audience Network's proportion is 18.8%,
's proportion is .
In the date of 2021-03-14, Bright Money‘s network with the most ads is Facebook and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of Bright Money
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bright Money. We can see some advertising trends.
Top 1 Ad Creative of Bright Money
Ad Details ：
Headline ：This NEW App Helps Users ᗪEᒪETE 💳. Debt
Text ：This new app stores your 💳's all in one place, then its sophisticated 𝗔𝗜 𝘀𝗵𝗼𝘄𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗮𝘆 𝘁𝗵𝗲𝗺 𝗱𝗼𝘄𝗻 ASAP.
Top 2 Ad Creative of Bright Money
Ad Details ：
Headline ：Bright Money Helps Users Get Debt Free 𝙁𝘼𝙎𝙏 💨
Text ：Consumers are paying down debt 𝙪𝙥 𝙩𝙤 15𝙭 𝙛𝙖𝙨𝙩𝙚𝙧 with the help of this app's AI.
Download Bright TODAY and try it for free. 💪
Top 3 Ad Creative of Bright Money
Ad Details ：
Headline ：This NEW App Helps Users ᗪEᒪETE 💳. Debt
Text ：This new app stores your 💳's all in one place, then its sophisticated 𝗔𝗜 𝘀𝗵𝗼𝘄𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗮𝘆 𝘁𝗵𝗲𝗺 𝗱𝗼𝘄𝗻 ASAP.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 140 | 140 | 140 |
| Popularity | 944 | 943 | 943 |
| Dimensions | 1080 x 1080 | 1068 x 1170 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bright Money in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Bright Money's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bright Money, you can click the app name below to view related reports, or you can find more info in ASOTools.