Brightwell Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Brightwell's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Brightwell.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Brightwell
App Name : Brightwell
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Brightwell Payments, Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 161
Duration : 1,003
Popularity : 40,531
Check ASO Keywords of Brightwell
2. Brightwell’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Brightwell in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Brightwell in the recent period. As of 2021-03-12, among the Brightwell‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Brightwell's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-12, Brightwell‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Brightwell
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Brightwell. We can see some advertising trends.
Top 1 Ad Creative of Brightwell
Ad Details ：
Headline ：See fx rates & send money
Text ：Brightwell Navigator makes it quick and simple to send money. Instantly transfer funds from card to card anytime, anywhere. Even if you're halfway around the world, you can immediately move money to where it is needed right from your phone. SIMPLE, SECURE LOGIN Access your account with Touch ID FREE...
Top 2 Ad Creative of Brightwell
Ad Details ：
Headline ：
Text ：A big #fintech opportunity: Developing nations are uniquely positioned to leapfrog redundant and inferior tech. Example: over 37 million Kenyans have an SMS-capable phone, but if you look at the number of ATMs or even desktop computers, they pale in comparison. https://t.co/Sr4KgNalmb
Top 3 Ad Creative of Brightwell
Ad Details ：
Headline ：
Text ：Fintech has the power to change lives. Follow us as we help workers like the Costa Cruises crew feel more connected to and in control of their money. https://t.co/nSNcQXyROs
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 475 | 105 | 99 |
| Popularity | 999 | 689 | 641 |
| Dimensions | 1200 x 628 | 1024 x 819 | 1200 x 801 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Gambia,Nepal,Panama,United States,Switzerland,Kiribati,Gabon,Georgia,Poland,El Salvador,Portugal,Belize,Canada | Canada,Australia,United States,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Brightwell in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Brightwell's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Brightwell, you can click the app name below to view related reports, or you can find more info in ASOTools.