Bukalapak - Online Marketplace Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bukalapak - Online Marketplace's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bukalapak - Online Marketplace.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bukalapak - Online Marketplace
App Name : Bukalapak - Online Marketplace
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : PT Bukalapak.com
Publisher : Treehouse Table,Tandem Language Exchange: Speak & learn languages,USA Weather forecast,Photo Editor & Pic Collage - Sweet Selfie Camera,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Vegan Recipes - Free Vegan Food Cookbook,True Mobile Caller ID Locator & Call Blocker,SHAREit - Transfer & Share
Total creative ads during the time period : 10,000
Duration : 2,090
Popularity : 8,665,144
Check ASO Keywords of Bukalapak - Online Marketplace
2. Bukalapak - Online Marketplace’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bukalapak - Online Marketplace in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bukalapak - Online Marketplace in the recent period. As of 2021-03-16, among the Bukalapak - Online Marketplace‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bukalapak - Online Marketplace's the proportion of networks impressions are placed like this:
Instagram's proportion is 87.12%,
Facebook's proportion is 12.88%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Bukalapak - Online Marketplace‘s network with the most ads is Instagram and its proportion is 87.5%.
3. Top 3 Ad Creative Analysis of Bukalapak - Online Marketplace
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bukalapak - Online Marketplace. We can see some advertising trends.
Top 1 Ad Creative of Bukalapak - Online Marketplace
Ad Details ：
Headline ：solusi bagi penderita diabetes
Text ：Wei Yi Wang adalah obat herbal untuk penyakit diabetes mellitus yang diimpor dari China. Obat herbal ini mengandung bahan bahan alami yang bermanfaat untuk menurunkan kadar gula dalam darah seperti Fagopyrum Sp (Qiao Mai) yang memiliki nilai nutrisi tinggi, Astrogali (Huang Qi) yang berfungsi mengob...
Top 2 Ad Creative of Bukalapak - Online Marketplace
Ad Details ：
Headline ：Bukalapak
Text ：
Top 3 Ad Creative of Bukalapak - Online Marketplace
Ad Details ：
Headline ：Jual Suplemen Omega 3 Minyak Ikan Salmon o'fish oil Baru | Ramuan Herbal / Jamu Bahan Alami
Text ：Jual beli Suplemen Omega 3 Minyak Ikan Salmon o'fish oil di Lapak ALBA Shop - alba_shop. Menjual Herbal - Minyak Ikan Salmon O'fish Oil 1 botol = 50 softgel Omega 3, DHA, EPA, Vitamin A & D Manfaat : 1. Menguatkan Daya Ingat 2. Stimulus Kecerdasan Otak membuat anak lebih aktif dan cepat tanggap…
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,544 | 1,301 | 1,170 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 600 x 450 | 640 x 391 | 512 x 512 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Bukalapak - Online Marketplace in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Bukalapak - Online Marketplace's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bukalapak - Online Marketplace, you can click the app name below to view related reports, or you can find more info in ASOTools.