Burberry Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Burberry’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Burberry.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Burberry

App Name : Burberry

Logo

Burberry-SocialPeta

OS : iOS

Network : Instagram,Facebook,YouTube

Developer : Burberry

Publisher : POTO - Photo Frames & Collage,TopBuzz: Notícias,Vídeos, GIFs,Happy garden of animals,OLX Clasificados,Fotor - Photo Editor & Collage,歡樂卡車 -- 水果運輸,GulogGratis: Køb & sælg,快阅小说 - 免费 全本 网络 小说

Total creative ads during the time period : 193

Duration : 977

Popularity : 10,910

2. Burberry’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Burberry in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Burberry in the recent period. As of 2020-09-07, among the Burberry‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Burberry’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 77.26%,

YouTube’s proportion is 22.74%,

’s proportion is ,

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In the date of 2020-09-07, Burberry‘s network with the most ads is Instagram and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of Burberry

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Burberry. We can see some advertising trends.

Top 1 Ad Creative of Burberry

Ad Details :

Headline :

Text :A curation of our favourite gifts this festive season. Discover the selection and choose the perfect #BurberryGift to give and to get https://t.co/Q9oOUmliRA https://t.co/dv1m0ZZE4i

Top 2 Ad Creative of Burberry

Ad Details :

Headline :Burberry

Text :Discover #BurberryHer, a vibrant fragrance capturing the spirit of London.

Top 3 Ad Creative of Burberry

Ad Details :

Headline :Burberry

Text :In celebration of new Burberry Her Intense, Cara Delevingne is photographed in London by Juergen Teller. #BURBERRYHER

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 25 22 36
Popularity 130 114 106
Dimensions 1200 x 675 480 x 480 640 x 640
Creative Type Video Image Video
Network Twitter Instagram Instagram
Related Ads 2 1 2
Countries United States,Australia,United Kingdom,Canada Australia,United Kingdom,Canada,United States Australia,United Kingdom,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Burberry in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free Burberry’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Burberry, you can click the app name below to view related reports.