Livy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Livy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Livy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Livy
App Name : Livy
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,Facebook
Developer : HUM Systems GmbH
Publisher : Programme TV Belgique,Instagram,Smart App Lock - Privacy Lock,VR Mission Leviathan,My Sweet Bakery,TABLA: India's Mystical Drums,2048 EXTENDED + TV,Bluetooth Serial,Drugstore Credit Card Cashier
Total creative ads during the time period : 147
Duration : 597
Popularity : 15,426
Check ASO Keywords of Livy
2. Livy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Livy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Livy in the recent period. As of 2021-05-07, among the Livy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-07, Livy's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-07, Livy‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Livy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Livy. We can see some advertising trends.
Top 1 Ad Creative of Livy
Ad Details ：
Headline ：Smart-Home-Raumlösung per App
Text ：Jetzt Smart-Home-Prämie für 0 € im Vattenfall-Tarif sichern! Für ein sicheres Zuhause.
Top 2 Ad Creative of Livy
Ad Details ：
Headline ：Smart-Home-Raumlösung per App
Text ：Livy Protect ist die Smart-Home-Raumlösung für gute Luftqualität, Brand- & Einbruchschutz.
Top 3 Ad Creative of Livy
Ad Details ：
Headline ：Livy Protect gratis im Tarif!
Text ：Jetzt Vattenfall-Tarif abschließen und 180 € für Ihr Smart-Home-Gerät sparen!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 240 | 240 | 12 |
| Popularity | 996 | 996 | 77 |
| Dimensions | 600 x 600 | 600 x 600 | 340 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Livy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Livy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Livy, you can click the app name below to view related reports, or you can find more info in ASOTools.