Business Insider Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Business Insider’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Business Insider.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Business Insider

App Name : Business Insider


Business Insider-SocialPeta

OS : Android

Network : Facebook,Twitter,Audience Network

Developer : Business Insider, Inc.

Publisher : SmartNews: World Breaking News,Fotor - Photo Editor & Collage,HuffPost - News & Politics,TopBuzz: Notícias,Vídeos, GIFs,Ameba,30 Day Fitness Challenge - Workout at Home,Huffington Post - News

Total creative ads during the time period : 2,994

Duration : 1,405

Popularity : 514,224

2. Business Insider’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Business Insider in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Business Insider in the recent period. As of 2020-09-07, among the Business Insider‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Business Insider’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 55.56%,

Instagram’s proportion is 44.44%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Business Insider‘s network with the most ads is Facebook and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of Business Insider

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Business Insider. We can see some advertising trends.

Top 1 Ad Creative of Business Insider

Ad Details :

Headline :'It's a blur': A former Best Buy employee reveals what it's really like to work retail on Black Friday

Text :Follow INSIDER for more

Top 2 Ad Creative of Business Insider

Ad Details :

Headline :Billionaires and royals are rushing to teach their kids Mandarin

Text :From Jeff Bezos to Ivanka Trump, these families teach their children Mandarin.

Top 3 Ad Creative of Business Insider

Ad Details :

Headline :That study going around on Bernie Sanders' 'Medicare for All' plan comes with a big catch — the US would actually be saving money overall on healthcare

Text :A new report found that Sen. Bernie Sanders' "Medicare for All" plan would cause healthcare costs for the federal government to skyrocket, but it would also end up saving the US money.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 305 649 613
Popularity 999 999 999
Dimensions 600 x 300 640 x 320 1920 x 960
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States Australia,United Kingdom,Canada,United States Canada,United States,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Business Insider in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Business Insider’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Business Insider, you can click the app name below to view related reports.