Business Insider Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Business Insider's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Business Insider.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Business Insider
App Name : Business Insider
Logo：
OS : Android
Network : Facebook,Twitter,Audience Network
Developer : Business Insider, Inc.
Publisher : Facebook,Instagram,SmartNews: Local Breaking News,Fotor - Photo Editor&Collage,HuffPost - News & Politics,TopBuzz: Notícias,Vídeos, GIFs,Ameba
Total creative ads during the time period : 4,192
Duration : 1,596
Popularity : 516,067
Check ASO Keywords of Business Insider
2. Business Insider’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Business Insider in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Business Insider in the recent period. As of 2021-03-16, among the Business Insider‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Business Insider's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.1%,
Instagram's proportion is 25.1%,
Messenger's proportion is 25.1%,
Audience Network's proportion is 24.7%,
's proportion is .
In the date of 2021-03-16, Business Insider‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Business Insider
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Business Insider. We can see some advertising trends.
Top 1 Ad Creative of Business Insider
Ad Details ：
Headline ：Alexandria Ocasio-Cortez says the theory that deficit spending is good for the economy should 'absolutely' be part of the conversation
Text ：Rep. Alexandria Ocasio-Cortez has received one question more than any other: How will she pay for her ambitious policy proposals?
Top 2 Ad Creative of Business Insider
Ad Details ：
Headline ：This map shows what firefighters make in every state
Text ：Firefighters are a surprisingly contentious political topic this week. Here's the typical salary for firefighters in each state.
Top 3 Ad Creative of Business Insider
Ad Details ：
Headline ：At one end of Trump's revived Keystone XL pipeline there is a scene you must see to believe
Text ：Barack Obama killed the Keystone XL pipeline in November 2015, stating it wouldn't have helped lower gas prices or create that many jobs.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 435 | 330 | 690 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1920 x 960 | 1536 x 768 | 750 x 563 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United Kingdom,United States,Canada,Australia | Hong Kong,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Business Insider in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Business Insider's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Business Insider, you can click the app name below to view related reports, or you can find more info in ASOTools.