Calm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Calm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Calm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Calm
App Name : Calm
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Calm.com
Publisher : 点泡泡 - Tap Tap Bubble,30 Day Push Up Fitness Challenges ~ Daily Workout,Instagram,AppBox Pro,英语阅读-每日双语新闻,SoundTube Free Music Player,上海话 Pro—真人女声发音跟你一起学上海话,English-Chinese Audio Bible,福音赞美诗歌精选[4 CD]
Total creative ads during the time period : 10,000
Duration : 2,518
Popularity : 4,402,923
Check ASO Keywords of Calm
2. Calm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Calm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Calm in the recent period. As of 2021-03-15, among the Calm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Calm's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.34%,
Instagram's proportion is 27.12%,
Messenger's proportion is 22.45%,
Audience Network's proportion is 18.19%,
Google Ads(Admob)'s proportion is 2.9%.
In the date of 2021-03-15, Calm‘s network with the most ads is Instagram and its proportion is 27.69%.
3. Top 3 Ad Creative Analysis of Calm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Calm. We can see some advertising trends.
Top 1 Ad Creative of Calm
Ad Details ：
Headline ：« Application de l'année » - Apple
Text ：En seulement 10 minutes par jour, vous pouvez commencer à transformer votre sensation de bien-être.
Top 2 Ad Creative of Calm
Ad Details ：
Headline ：Die iPhone-App des Jahres
Text ：
Top 3 Ad Creative of Calm
Ad Details ：
Headline ：Die iPhone-App des Jahres
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 316 | 252 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 900 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 14 | 1 | 1 |
| Countries | Belgium,Central African,Monaco,Congo,Luxembourg,Switzerland,France | Mexico,Bahamas,Estonia,Greece,Bangladesh,Seychelles,Gambia,Palestine,Saint Vincent and the Grenadines,Luxembourg,Philippines,Ethiopia,Mauritius,Poland,Cyprus,Bosnia Hercegovina,Korea,France,Senegal | Bosnia Hercegovina,India,Guam,Swaziland,French Polynesia,Qatar,Yemen,Macedonia,Turks and Caicos Islands,East Timor,Bonaire, Sint Eustatius and Saba,Cameroon,Faroe Islands,France,Argentina,Spain,French Guiana,New Zealand,Ethiopia |
| Language | French | German | German |
Through the above analysis, we can see that the most effective channel for Calm in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Calm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Calm, you can click the app name below to view related reports, or you can find more info in ASOTools.