car2go Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the car2go’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps car2go.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of car2go

App Name : car2go

Logo

car2go-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : 来自互联网

Publisher : Treehouse Table,Korean Food Recipes - 10k Recipes,USA Weather forecast,Tandem Language Exchange: Speak learn languages,TalkU Free Calls +Free Texting +International Call,Vegan Recipes Free,Universal Email App

Total creative ads during the time period : 969

Duration : 1,775

Popularity : 171,371

2. car2go’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser car2go in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of car2go in the recent period. As of 2020-09-07, among the car2go‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 21.43%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 75.0%, Carousel category’s proportion is 3.57%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, car2go’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 34.27%,

Messenger’s proportion is 33.51%,

Facebook’s proportion is 21.04%,

Audience Network’s proportion is 11.19%,

’s proportion is .

In the date of 2020-09-07, car2go‘s network with the most ads is Instagram and its proportion is 35.71%.

3. Top 3 Ad Creative Analysis of car2go

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of car2go. We can see some advertising trends.

Top 1 Ad Creative of car2go

Ad Details :

Headline :Sign up for FREE* 👉

Text :car2go New York

Top 2 Ad Creative of car2go

Ad Details :

Headline :Sign up for FREE* 👉

Text :car2go New York

Top 3 Ad Creative of car2go

Ad Details :

Headline :Sign up for FREE* 👉

Text :car2go New York

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 433 433 433
Popularity 999 999 999
Dimensions 600 x 314 600 x 314 600 x 314
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for car2go in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free car2go’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to car2go, you can click the app name below to view related reports.