Care.com: Hire Babysitters Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Care.com: Hire Babysitters's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Care.com: Hire Babysitters.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Care.com: Hire Babysitters
App Name : Care.com: Hire Babysitters
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Care.com, Inc.
Publisher : Instagram,PhotoGrid Video Collage maker,Haypi Monstruo,Co Tuong Up,Card Game Bhabhi Get Away,JuJu贴纸相机-美颜P图贴图软件(360度自拍大头贴app)
Total creative ads during the time period : 233
Duration : 1,699
Popularity : 24,533
Check ASO Keywords of Care.com: Hire Babysitters
2. Care.com: Hire Babysitters’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Care.com: Hire Babysitters in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Care.com: Hire Babysitters in the recent period. As of 2020-12-23, among the Care.com: Hire Babysitters‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 75.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-23, Care.com: Hire Babysitters's the proportion of networks impressions are placed like this:
Facebook's proportion is 90.21%,
Instagram's proportion is 9.79%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-23, Care.com: Hire Babysitters‘s network with the most ads is Facebook and its proportion is 87.5%.
3. Top 3 Ad Creative Analysis of Care.com: Hire Babysitters
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Care.com: Hire Babysitters. We can see some advertising trends.
Top 1 Ad Creative of Care.com: Hire Babysitters
Ad Details ：
Headline ：Check childcare off your list!
Text ：Local sitters & nannies are ready to help
Top 2 Ad Creative of Care.com: Hire Babysitters
Ad Details ：
Headline ：The right nanny makes all the difference.
Text ：Nannies near you are ready to help
Top 3 Ad Creative of Care.com: Hire Babysitters
Ad Details ：
Headline ：Olivia needs a babysitter
Text ：Find jobs from $14/hour
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 88 | 85 | 70 |
| Popularity | 625 | 600 | 449 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 1000 x 667 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Care.com: Hire Babysitters in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Care.com: Hire Babysitters's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Care.com: Hire Babysitters, you can click the app name below to view related reports, or you can find more info in ASOTools.