GoToMeeting Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the GoToMeeting’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoToMeeting.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of GoToMeeting

App Name : GoToMeeting

Logo

GoToMeeting-SocialPeta

OS : Android

Network : Google Ads(Admob),Audience Network,YouTube

Developer : LogMeIn, Inc.

Publisher : Computer Awareness for Banks,Ameba,WordSaga,Status Saver‏ - Image Video Status Downloader‏,Greeting/invitation Card Maker,Funny Words Game,Daily german conversation,Azeri Keyboard,Email Providers : All-in-one Free Online

Total creative ads during the time period : 174

Duration : 1,245

Popularity : 18,775

2. GoToMeeting’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser GoToMeeting in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of GoToMeeting in the recent period. As of 2020-09-07, among the GoToMeeting‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, GoToMeeting’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, GoToMeeting‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of GoToMeeting

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoToMeeting. We can see some advertising trends.

Top 1 Ad Creative of GoToMeeting

Ad Details :

Headline :Einfache Zusammenarbeit

Text :Nahtlose Zusammenarbeit jederzeit und überall mit der GoToMeeting App

Top 2 Ad Creative of GoToMeeting

Ad Details :

Headline :Einfache Zusammenarbeit

Text :Ihre Go-To Meeting App

Top 3 Ad Creative of GoToMeeting

Ad Details :

Headline :Collaborate On-The-Go

Text :Seamlessly collaborate anywhere, any time with the GoToMeeting mobile app

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 133 110 186
Popularity 938 841 666
Dimensions 1200 x 720 600 x 360 512 x 250
Creative Type Video Video Image
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 12
Countries Germany,Austria,Liechtenstein United States,United Kingdom,Australia,Canada United States,United Kingdom,Canada,Australia
Language German English English

Through the above analysis, we can see that the most effective channel for GoToMeeting in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free GoToMeeting’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to GoToMeeting, you can click the app name below to view related reports.