careFIJI Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the careFIJI's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps careFIJI.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of careFIJI
App Name : careFIJI
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Government of the Republic of Fiji
Publisher : Instagram
Total creative ads during the time period : 16
Duration : 131
Popularity : 977
Check ASO Keywords of careFIJI
2. careFIJI’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser careFIJI in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of careFIJI in the recent period. As of 2020-12-14, among the careFIJI‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-14, careFIJI's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-14, careFIJI‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of careFIJI
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of careFIJI. We can see some advertising trends.
Top 1 Ad Creative of careFIJI
Ad Details ：
Headline ：careFIJI | careFIJI-Home
Text ：careFIJI is a mobile application (app) developed under the digitalFIJI Initiative to assist the Ministry of Health and Medical Services speed up the contact tracing efforts and help stop the spread of COVID-19. The app is based on the open source reference implementation of TraceTogether mobile appl...
Top 2 Ad Creative of careFIJI
Ad Details ：
Headline ：careFIJI | careFIJI-Home
Text ：careFIJI is a mobile application (app) developed under the digitalFIJI Initiative to assist the Ministry of Health and Medical Services speed up the contact tracing efforts and help stop the spread of COVID-19. The app is based on the open source reference implementation of TraceTogether mobile appl...
Top 3 Ad Creative of careFIJI
Ad Details ：
Headline ：careFIJI | careFIJI-Home
Text ：careFIJI is a mobile application (app) developed under the digitalFIJI Initiative to assist the Ministry of Health and Medical Services speed up the contact tracing efforts and help stop the spread of COVID-19. The app is based on the open source reference implementation of TraceTogether mobile appl...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 24 | 5 |
| Popularity | 118 | 117 | 59 |
| Dimensions | 1597 x 2048 | 1597 x 2048 | 1597 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for careFIJI in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free careFIJI's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to careFIJI, you can click the app name below to view related reports, or you can find more info in ASOTools.