Careka.lk Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Careka.lk's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Careka.lk.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Careka.lk
App Name : Careka.lk
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Central Finance Company PLC
Publisher : Facebook,Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor&Collage,Photo Editor & Pic Collage - Sweet Selfie Camera,7 Minute Workout,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 117
Duration : 712
Popularity : 10,355
Check ASO Keywords of Careka.lk
2. Careka.lk’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Careka.lk in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Careka.lk in the recent period. As of 2021-05-09, among the Careka.lk‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 54.55%, Carousel category's proportion is 45.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-09, Careka.lk's the proportion of networks impressions are placed like this:
Facebook's proportion is 59.22%,
Messenger's proportion is 23.7%,
Instagram's proportion is 17.08%,
's proportion is ,
's proportion is .
In the date of 2021-05-09, Careka.lk‘s network with the most ads is Facebook and its proportion is 72.73%.
3. Top 3 Ad Creative Analysis of Careka.lk
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Careka.lk. We can see some advertising trends.
Top 1 Ad Creative of Careka.lk
Ad Details ：
Headline ：විකුණන්නත්, මිලදී ගන්නත් දැන් එකම තැනක්
Text ：ඔබේ පරණ වාහනය විකුනන්නත් - අලුත් වාහනයක් මිලදී ගන්නත්, ඔබත් එන්න එකම තැනකට.වැඩි දුර...
Top 2 Ad Creative of Careka.lk
Ad Details ：
Headline ：විකුණන්නත්, මිලදී ගන්නත් දැන් එකම තැනක්
Text ：ඔබේ පරණ වාහනය විකුනන්නත් - අලුත් වාහනයක් මිලදී ගන්නත්, ඔබත් එන්න එකම තැනකට.වැඩි දුර...
Top 3 Ad Creative of Careka.lk
Ad Details ：
Headline ：විකුණන්නත්, මිලදී ගන්නත් දැන් එකම තැනක්
Text ：Get an upgraded car with our support. වැඩි දුර තොරතුරු සඳහා පිවිසෙන්න http://www.careka.lk/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 208 | 208 | 200 |
| Popularity | 368 | 333 | 298 |
| Dimensions | 796 x 415 | 796 x 415 | 796 x 415 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 43 | 80 | 36 |
| Countries | United Kingdom,Australia,Canada,United States | ||
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Careka.lk in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Careka.lk's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Careka.lk, you can click the app name below to view related reports, or you can find more info in ASOTools.