Caribu: Video Calls for Kids Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Caribu: Video Calls for Kids's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Caribu: Video Calls for Kids.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Caribu: Video Calls for Kids
App Name : Caribu: Video Calls for Kids
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Caribu Inc.
Publisher : Instagram,Facebook,开箱模拟器 for 皇室战争,Tap Tap Music-Pop Songs,地铁跑酷 - 官方中文版,公主美甲艺术沙龙 ：美甲游戏的女孩 ！把你的指甲护理
Total creative ads during the time period : 270
Duration : 1,208
Popularity : 51,302
Check ASO Keywords of Caribu: Video Calls for Kids
2. Caribu: Video Calls for Kids’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Caribu: Video Calls for Kids in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Caribu: Video Calls for Kids in the recent period. As of 2021-05-25, among the Caribu: Video Calls for Kids‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Caribu: Video Calls for Kids's the proportion of networks impressions are placed like this:
Audience Network's proportion is 33.16%,
Instagram's proportion is 23.99%,
Facebook's proportion is 22.85%,
Messenger's proportion is 20.0%,
's proportion is .
In the date of 2021-05-25, Caribu: Video Calls for Kids‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Caribu: Video Calls for Kids
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Caribu: Video Calls for Kids. We can see some advertising trends.
Top 1 Ad Creative of Caribu: Video Calls for Kids
Ad Details ：
Headline ：Click Download to Start Your Virtual Playdate.
Text ：
Top 2 Ad Creative of Caribu: Video Calls for Kids
Ad Details ：
Headline ：â Healthy Screen Time For Kids
Text ：Reading with your child is an experience no grandparent should have to miss. No matter the reason. We've made it a thing of the past. Named the best invention of 2019 by TIME Magazine and FREE, unlimited usage during the Coronavirus Outbreak. Download Caribu and give your kids some QUALITY screen-time with their grandparents and relatives. #coronavirus #thingstododuringcoronavirus #caribuapp
Top 3 Ad Creative of Caribu: Video Calls for Kids
Ad Details ：
Headline ：Unforgettable Memories with Every Magical Caribu Call.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 262 | 222 | 123 |
| Popularity | 951 | 898 | 897 |
| Dimensions | 400 x 224 | 400 x 224 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Portugal,Burkina Faso,Bahamas,China,Russia,Somalia,Colombia,Kuwait,Morocco,Mongolia,Bosnia Hercegovina,Belarus,Ecuador,New Caledonia,Kirghizia,Cyprus,Japan,Albania,Guyana,Bulgaria | Australia,Canada,Algeria,United Kingdom,India,Pakistan,United States | Libyan Arab Jm,Senegal,Ecuador,Burkina Faso,Austria,Latvia,Curaçao,United Arab Emirates,China,Switzerland,Brazil,Croatia,United Kingdom,Algeria,Liberia,Germany,Somalia,Kirghizia,New Zealand,Cote d'lvoire |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Caribu: Video Calls for Kids in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Caribu: Video Calls for Kids's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Caribu: Video Calls for Kids, you can click the app name below to view related reports, or you can find more info in ASOTools.