Club Gerber Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Club Gerber's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Club Gerber.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Club Gerber
App Name : Club Gerber
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Roadtrip Productions Inc.
Publisher : Facebook,Instagram,7 Minute Workout,ActionDirector Video Editor - Edit Videos Fast,Video Collage Maker,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 135
Duration : 894
Popularity : 36,257
Check ASO Keywords of Club Gerber
2. Club Gerber’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Club Gerber in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Club Gerber in the recent period. As of 2021-03-15, among the Club Gerber‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.42%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.58%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Club Gerber's the proportion of networks impressions are placed like this:
Facebook's proportion is 64.29%,
Audience Network's proportion is 11.9%,
Instagram's proportion is 11.9%,
Messenger's proportion is 11.9%,
's proportion is .
In the date of 2021-03-15, Club Gerber‘s network with the most ads is Facebook and its proportion is 43.75%.
3. Top 3 Ad Creative Analysis of Club Gerber
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Club Gerber. We can see some advertising trends.
Top 1 Ad Creative of Club Gerber
Ad Details ：
Headline ：¡Ahorra hasta $800!
Text ：
Top 2 Ad Creative of Club Gerber
Ad Details ：
Headline ：¡Regístrate hoy en Club Gerber!
Text ：Descarga nuesta aplicación y recibe todos los beneficios como ofertas, promociones, canciones de cuna y ¡y más!
Top 3 Ad Creative of Club Gerber
Ad Details ：
Headline ：Descarga la aplicación en clubgerber.com
Text ：¡Únete al Club Gerber® y recibe tu cajita llena de sorpresas al registrar a tu bebé! Te ayudamos mantener un registro de sus logros, comidas y música para dormir.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 152 | 348 | 195 |
| Popularity | 974 | 965 | 851 |
| Dimensions | 400 x 400 | 1200 x 628 | 426 x 240 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 5 | 3 |
| Countries | Puerto Rico | Puerto Rico | Puerto Rico,Argentina,Peru,Paraguay,Panama,Chile,Mexico,Cuba,Spain,Venezuela,Colombia |
| Language | Portuguese | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Club Gerber in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Club Gerber's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Club Gerber, you can click the app name below to view related reports, or you can find more info in ASOTools.