Life360: Find Family & Friends Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Life360: Find Family & Friends's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Life360: Find Family & Friends.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Life360: Find Family & Friends
App Name : Life360: Find Family & Friends
Logo：
OS : iOS
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Life360
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Instagram,OLX Classifieds,appsGratis,开箱模拟器 for 皇室战争,MakeupPlus - Virtual Makeup,MySQL QueryDB Client,Montage Video Musique
Total creative ads during the time period : 1,143
Duration : 2,402
Popularity : 110,602
Check ASO Keywords of Life360: Find Family & Friends
2. Life360: Find Family & Friends’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Life360: Find Family & Friends in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Life360: Find Family & Friends in the recent period. As of 2021-02-28, among the Life360: Find Family & Friends‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Life360: Find Family & Friends's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-02-28, Life360: Find Family & Friends‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Life360: Find Family & Friends
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Life360: Find Family & Friends. We can see some advertising trends.
Top 1 Ad Creative of Life360: Find Family & Friends
Ad Details ：
Headline ：Keep your family safe on the road 🚘
Text ：
Top 2 Ad Creative of Life360: Find Family & Friends
Ad Details ：
Headline ：Protect and Connect Your Family 👨👩👧
Text ：See the location of your family 👨👩👧 in real-time, so you can have peace of mind knowing exactly where📍 they are.
Top 3 Ad Creative of Life360: Find Family & Friends
Ad Details ：
Headline ：Keep your family safe on the road 🚘
Text ：Life360 provides detailed driving reports for potentially dangerous behaviors, including phone usage, speeding, fast braking, and rapid acceleration.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 292 | 310 | 298 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 864 x 1080 | 864 x 1080 | 864 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada | United States | United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Life360: Find Family & Friends in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Life360: Find Family & Friends's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Life360: Find Family & Friends, you can click the app name below to view related reports, or you can find more info in ASOTools.