Nixplay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nixplay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nixplay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nixplay
App Name : Nixplay
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : nixplay
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,GulogGratis,Montage Video Musique,OLX Classifieds
Total creative ads during the time period : 1,465
Duration : 832
Popularity : 150,211
Check ASO Keywords of Nixplay
2. Nixplay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nixplay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nixplay in the recent period. As of 2021-03-15, among the Nixplay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nixplay's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.88%,
Facebook's proportion is 25.19%,
Instagram's proportion is 24.56%,
Messenger's proportion is 24.37%,
's proportion is .
In the date of 2021-03-15, Nixplay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nixplay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nixplay. We can see some advertising trends.
Top 1 Ad Creative of Nixplay
Ad Details ：
Headline ：Home Decorating Tips
Text ：Choose to display your favorite moments however you wish when you have the Nixplay Smart Photo Frame
Top 2 Ad Creative of Nixplay
Ad Details ：
Headline ：Home Pet Photos
Text ：Easily create playlists for your pets, travels, or family photos and videos with the Nixplay Mobile App!
Top 3 Ad Creative of Nixplay
Ad Details ：
Headline ："Flawless Design & User-Friendly." -Dale M.
Text ："Bought this for my wife as a gift. She loves it and now wants to get ones for our kids' grandparents and other family so we can share pictures with them." - Sean
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 198 | 173 | 134 |
| Popularity | 992 | 979 | 916 |
| Dimensions | 345 x 517 | 400 x 400 | |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United Kingdom,Canada,United States,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nixplay in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Nixplay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nixplay, you can click the app name below to view related reports, or you can find more info in ASOTools.