GAIA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GAIA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GAIA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GAIA
App Name : GAIA
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : GAIA Design
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Dinosaur World: Games For Kids Free, Puzzle, Sounds & Matching for little dino hunters, boys and girls,点泡泡 - Tap Tap Bubble,Marble King,Coin Dozer: Pirates
Total creative ads during the time period : 1,143
Duration : 1,133
Popularity : 227,454
Check ASO Keywords of GAIA
2. GAIA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GAIA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GAIA in the recent period. As of 2021-03-11, among the GAIA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, GAIA's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.77%,
Instagram's proportion is 26.77%,
Audience Network's proportion is 23.23%,
Messenger's proportion is 23.23%,
's proportion is .
In the date of 2021-03-11, GAIA‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of GAIA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GAIA. We can see some advertising trends.
Top 1 Ad Creative of GAIA
Ad Details ：
Headline ：$5,999.00 - Sillón Arizpe - Beige
Text ：¡Ya te cachamos! Estos son algunos de los diseños que podrían interesarte. ¡Que no te los ganen y finaliza tu compra! Diseña la vida que tú quieras con GAIA
Top 2 Ad Creative of GAIA
Ad Details ：
Headline ：$2,399.00 - Silla Foylé - Turquesa
Text ：¡Ya te cachamos! Estos son algunos de los diseños que podrían interesarte. ¡Que no te los ganen y finaliza tu compra! Diseña la vida que tú quieras con GAIA
Top 3 Ad Creative of GAIA
Ad Details ：
Headline ：$3,899.00 - Silla Foylé - Gris
Text ：¡Ya te cachamos! Estos son algunos de los diseños que podrían interesarte. ¡Que no te los ganen y finaliza tu compra! Diseña la vida que tú quieras con GAIA
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 231 | 231 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Chile,Iraq,Turkey,Afghanistan,Colombia,Mexico,Myanmar,Venezuela,Vietnam,Ecuador,Philippines,Malaysia,Tanzania,Laos,Brazil,Indonesia,Morocco,Korea,Ghana | Laos,Myanmar,Malaysia,China,Panama,Iraq,Sri Lanka,Ecuador,Venezuela,El Salvador,Guatemala,Morocco,Tanzania,Afghanistan,Ghana,Chile,Vietnam,Indonesia,Philippines | Tanzania,Spain,El Salvador,Venezuela,United States,Mexico,Panama,Chile,Iraq,Myanmar,China,India,Morocco,Korea,Vietnam,Laos,Ghana,Brazil,Indonesia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for GAIA in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free GAIA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GAIA, you can click the app name below to view related reports, or you can find more info in ASOTools.