Carpe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Carpe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Carpe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Carpe
App Name : Carpe
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Carpe
Publisher : Instagram,Facebook,Video Maker,MySQL QueryDB Client,Xender - Share Music&Video,Status Saver,Transfer,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 2,008
Duration : 470
Popularity : 725,112
Check ASO Keywords of Carpe
2. Carpe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Carpe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Carpe in the recent period. As of 2021-03-14, among the Carpe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.45%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Carpe's the proportion of networks impressions are placed like this:
Instagram's proportion is 38.59%,
Facebook's proportion is 24.56%,
Messenger's proportion is 22.28%,
Audience Network's proportion is 14.57%,
's proportion is .
In the date of 2021-03-14, Carpe‘s network with the most ads is Instagram and its proportion is 37.12%.
3. Top 3 Ad Creative Analysis of Carpe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Carpe. We can see some advertising trends.
Top 1 Ad Creative of Carpe
Ad Details ：
Headline ：Alien Emoji Okul Çantası
Text ：#Evdekal'ıp Dışarı Çıkamıyorum Diye Üzülme. Dilediğin Yerden Sipariş Ver, Kargonu kapına Getirelim. Üstelik Kapıda Ödeme İmkanı ve Carpe Güvencesi ile.
Top 2 Ad Creative of Carpe
Ad Details ：
Headline ：Hologram Gold Kısa Cüzdan
Text ：#Evdekal'ıp Dışarı Çıkamıyorum Diye Üzülme. Dilediğin Yerden Sipariş Ver, Kargonu kapına Getirelim. Üstelik Kapıda Ödeme İmkanı ve Carpe Güvencesi ile.
Top 3 Ad Creative of Carpe
Ad Details ：
Headline ：Pembe Galaxy Okul Çantası
Text ：#Evdekal'ıp Dışarı Çıkamıyorum Diye Üzülme. Dilediğin Yerden Sipariş Ver, Kargonu kapına Getirelim. Üstelik Kapıda Ödeme İmkanı ve Carpe Güvencesi ile.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 285 | 285 | 285 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Carpe in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Carpe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Carpe, you can click the app name below to view related reports, or you can find more info in ASOTools.