Zero City: RPG Bunker Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zero City: RPG Bunker Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zero City: RPG Bunker Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zero City: RPG Bunker Survival
App Name : Zero City: RPG Bunker Survival
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : BEINGAME LIMITED
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵,Solomon's Boneyard
Total creative ads during the time period : 4,041
Duration : 619
Popularity : 401,334
Check ASO Keywords of Zero City: RPG Bunker Survival
2. Zero City: RPG Bunker Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zero City: RPG Bunker Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zero City: RPG Bunker Survival in the recent period. As of 2021-03-15, among the Zero City: RPG Bunker Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zero City: RPG Bunker Survival's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.09%,
Facebook's proportion is 25.08%,
Instagram's proportion is 24.92%,
Audience Network's proportion is 24.9%,
's proportion is .
In the date of 2021-03-15, Zero City: RPG Bunker Survival‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zero City: RPG Bunker Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zero City: RPG Bunker Survival. We can see some advertising trends.
Top 1 Ad Creative of Zero City: RPG Bunker Survival
Ad Details ：
Headline ：集枪支，击杀僵尸.
Text ：人类生存冒险手游.
Top 2 Ad Creative of Zero City: RPG Bunker Survival
Ad Details ：
Headline ：Zero City play for free.
Text ：Build your base.
Top 3 Ad Creative of Zero City: RPG Bunker Survival
Ad Details ：
Headline ：集枪支，击杀僵尸.
Text ：人类生存冒险手游：收集枪支，击杀僵尸.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 348 | 181 |
| Popularity | 996 | 993 | 993 |
| Dimensions | 1280 x 720 | 640 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 1 |
| Countries | Singapore,Malaysia,China | United Kingdom,Australia,United States,Canada | Singapore,Malaysia,China |
| Language | Chinese (Simplified) | English | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for Zero City: RPG Bunker Survival in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Zero City: RPG Bunker Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zero City: RPG Bunker Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.