Cebu Pacific Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cebu Pacific's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cebu Pacific.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cebu Pacific
App Name : Cebu Pacific
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Cebu Pacific
Publisher : Instagram,百度,Facebook,百度
Total creative ads during the time period : 757
Duration : 2,122
Popularity : 69,154
Check ASO Keywords of Cebu Pacific
2. Cebu Pacific’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cebu Pacific in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cebu Pacific in the recent period. As of 2021-03-16, among the Cebu Pacific‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Cebu Pacific's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.99%,
Google Ads(Admob)'s proportion is 47.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Cebu Pacific‘s network with the most ads is Google Ads(Admob) and its proportion is 88.89%.
3. Top 3 Ad Creative Analysis of Cebu Pacific
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cebu Pacific. We can see some advertising trends.
Top 1 Ad Creative of Cebu Pacific
Ad Details ：
Headline ：Cebu Pacific flies again!
Text ：#DAYJUAN This is the flight we’ve all been waiting for. Fly back to the places you’ve missed and to the people you love, Juan flight at a time! Here's to creating new experiences and making moments happen again! Let's all work together, so #EveryJuanWillFlyAgain. ✈️ Learn more about our Gradual Flight Restart: bit.ly/CEBRestartFAQs
Top 2 Ad Creative of Cebu Pacific
Ad Details ：
Headline ：Cebu Pacific flies again!
Text ：#DAYJUAN This is the flight we’ve all been waiting for. Fly back to the places you’ve missed and to the people you love, Juan flight at a time! Here's to creating new experiences and making moments happen again! Let's all work together, so #EveryJuanWillFlyAgain. ✈️ Learn more about our Gradual Flight Restart: bit.ly/CEBRestartFAQs
Top 3 Ad Creative of Cebu Pacific
Ad Details ：
Headline ：
Text ：Here's to making #DayJuan moments happen with Cebu Pacific! Fly back to the places you’ve missed and to the people you love, Juan flight at a time. Let’s all work together, so #EveryJuanWillFlyAgain. ✈️ Know more about our commitment to our passenger’s safety here: https://bit.ly/CEBSafeTravel FAQs for restart: bit.ly/CEBRestartFAQs Gradual Restart Flight updates: https://bit.ly/CEBGradualRestartSchedule
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 11 | 7 |
| Popularity | 999 | 999 | 773 |
| Dimensions | 400 x 224 | 1280 x 720 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | Philippines | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cebu Pacific in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Cebu Pacific's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cebu Pacific, you can click the app name below to view related reports, or you can find more info in ASOTools.