Skype - free IM & video calls Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Skype - free IM & video calls's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Skype - free IM & video calls.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Skype - free IM & video calls
App Name : Skype - free IM & video calls
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Skype
Publisher : Instagram,Real City Russian Car Driver,Gas Station: Car Parking Sim,电池管家-电池检测维护大师,RLive: Radio Live Israel radio,Obchodná angličtina,花札MIYABI,Zombie Hunter Sniper,Frases Religiosas
Total creative ads during the time period : 203
Duration : 2,425
Popularity : 28,307
Check ASO Keywords of Skype - free IM & video calls
2. Skype - free IM & video calls’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Skype - free IM & video calls in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Skype - free IM & video calls in the recent period. As of 2021-03-14, among the Skype - free IM & video calls‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Skype - free IM & video calls's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.83%,
Messenger's proportion is 25.83%,
Audience Network's proportion is 24.17%,
Instagram's proportion is 24.17%,
's proportion is .
In the date of 2021-03-14, Skype - free IM & video calls‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Skype - free IM & video calls
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Skype - free IM & video calls. We can see some advertising trends.
Top 1 Ad Creative of Skype - free IM & video calls
Ad Details ：
Headline ：Webinar- Option trading for consistent income
Text ：Join this webinar to understand the process of making regular income from Option trading.
Top 2 Ad Creative of Skype - free IM & video calls
Ad Details ：
Headline ：Webinar- Option trading for consistent income
Text ：Join this webinar to understand the process of making regular income from Option trading.
Top 3 Ad Creative of Skype - free IM & video calls
Ad Details ：
Headline ：Webinar- Option trading for consistent income
Text ：Join this webinar to understand the process of making regular income from Option trading.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 164 | 164 |
| Popularity | 975 | 975 | 974 |
| Dimensions | 600 x 422 | 600 x 422 | 600 x 422 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | Canada,United States,Australia,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Skype - free IM & video calls in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Skype - free IM & video calls's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Skype - free IM & video calls, you can click the app name below to view related reports, or you can find more info in ASOTools.