Celcom Life Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Celcom Life's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Celcom Life.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Celcom Life
App Name : Celcom Life
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Celcom Axiata Berhad
Publisher : Instagram,Facebook,Ameba,Korean Food Recipes - 10k Recipes,RoscoRae Bird Free,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 1,125
Duration : 661
Popularity : 86,616
Check ASO Keywords of Celcom Life
2. Celcom Life’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Celcom Life in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Celcom Life in the recent period. As of 2021-03-14, among the Celcom Life‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.87%, Carousel category's proportion is 8.99%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Celcom Life's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.71%,
Facebook's proportion is 25.34%,
Messenger's proportion is 24.72%,
Audience Network's proportion is 24.23%,
's proportion is .
In the date of 2021-03-14, Celcom Life‘s network with the most ads is Instagram and its proportion is 26.97%.
3. Top 3 Ad Creative Analysis of Celcom Life
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Celcom Life. We can see some advertising trends.
Top 1 Ad Creative of Celcom Life
Ad Details ：
Headline ：
Text ：🎁2020 GIVEAWAY🎁 ❤ & 🔄 this post with #CelcomBelanja Winners will be picked by Twitter comment picker so ANYONE can win if we 🎯 these milestones: 1,000 RT: Powerbeats2 Wireless Earphones x 1 5,000 RT: Samsung Note10 x 1 Good luck 💪 More info: https://t.co/9mz5aPqO5R https://t.co/ABf5NNRDHy
Top 2 Ad Creative of Celcom Life
Ad Details ：
Headline ：Double your Home Internet
Text ：Double your home Internet for double happiness with the entire family! Get 150GB + 150GB for only RM150/month.
Top 3 Ad Creative of Celcom Life
Ad Details ：
Headline ：Double your Home Internet
Text ：Double your home Internet for double happiness with the entire family! Get 150GB + 150GB for only RM150/month.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 55 | 55 |
| Popularity | 833 | 311 | 311 |
| Dimensions | 900 x 1200 | 426 x 222 | 426 x 222 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | Australia,Canada,United States,United Kingdom | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Celcom Life in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Celcom Life's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Celcom Life, you can click the app name below to view related reports, or you can find more info in ASOTools.