Chaos Heroes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chaos Heroes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chaos Heroes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chaos Heroes
App Name : Chaos Heroes
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : More2Game Ltd.
Publisher : Instagram,Blue Light Filter - Night Mode, Night Shift,HuffPost - Daily Breaking News & Politics,Treehouse Table,AirBrush: Easy Photo Editor,7 Minute Workout,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 118
Duration : 295
Popularity : 42,527
Check ASO Keywords of Chaos Heroes
2. Chaos Heroes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chaos Heroes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chaos Heroes in the recent period. As of 2021-03-15, among the Chaos Heroes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Chaos Heroes's the proportion of networks impressions are placed like this:
Facebook's proportion is 46.49%,
Instagram's proportion is 17.87%,
Messenger's proportion is 17.87%,
Audience Network's proportion is 17.76%,
's proportion is .
In the date of 2021-03-15, Chaos Heroes‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Chaos Heroes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chaos Heroes. We can see some advertising trends.
Top 1 Ad Creative of Chaos Heroes
Ad Details ：
Headline ：限時下載送豪禮鑽石💎
Text ：這個遊戲掃臉就能解鎖專屬英雄，
同事掃出來都是帥氣能打的，
可為什麼只有我是青蛙❓
他們說我太衰，我不服，你敢來掃掃看嗎⁉🔥
Top 2 Ad Creative of Chaos Heroes
Ad Details ：
Headline ：限時下載送豪禮鑽石💎
Text ：這個遊戲掃臉就能解鎖專屬英雄，
同事掃出來都是帥氣能打的，
可為什麼只有我是青蛙❓
他們說我太衰，我不服，你敢來掃掃看嗎⁉🔥
Top 3 Ad Creative of Chaos Heroes
Ad Details ：
Headline ：限時下載送豪禮鑽石💎
Text ：這個遊戲掃臉就能解鎖專屬英雄，
同事掃出來都是帥氣能打的，
可為什麼只有我是青蛙❓
他們說我太衰，我不服，你敢來掃掃看嗎⁉🔥
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 291 | 173 | 173 |
| Popularity | 998 | 988 | 987 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Hong Kong,Malaysia,Taiwan,Macau | Macau,Hong Kong,Taiwan | Macau,Taiwan,Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Chaos Heroes in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Chaos Heroes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chaos Heroes, you can click the app name below to view related reports, or you can find more info in ASOTools.