Chess - Clash of Kings Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chess - Clash of Kings's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chess - Clash of Kings.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chess - Clash of Kings
App Name : Chess - Clash of Kings
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Chess & Checkers Games
Publisher : Instagram,Facebook,Word Alchemy - A twist on Crosswords without Hint.,Checkers,Ranking do Futebol,Vrai ou Faux ? Le grand Quiz,Kruiswoordpuzzels Nederlands Gratis
Total creative ads during the time period : 318
Duration : 599
Popularity : 26,886
Check ASO Keywords of Chess - Clash of Kings
2. Chess - Clash of Kings’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chess - Clash of Kings in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chess - Clash of Kings in the recent period. As of 2021-03-16, among the Chess - Clash of Kings‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.25%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.75%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Chess - Clash of Kings's the proportion of networks impressions are placed like this:
Facebook's proportion is 23.48%,
Audience Network's proportion is 23.48%,
Instagram's proportion is 23.48%,
Messenger's proportion is 23.48%,
Google Ads(Admob)'s proportion is 6.08%.
In the date of 2021-03-16, Chess - Clash of Kings‘s network with the most ads is Facebook and its proportion is 23.19%.
3. Top 3 Ad Creative Analysis of Chess - Clash of Kings
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chess - Clash of Kings. We can see some advertising trends.
Top 1 Ad Creative of Chess - Clash of Kings
Ad Details ：
Headline ：Play Chess
Text ：Play Chess for free!
Top 2 Ad Creative of Chess - Clash of Kings
Ad Details ：
Headline ：Challenge yourself.
Text ：Play Chess for free!
Top 3 Ad Creative of Chess - Clash of Kings
Ad Details ：
Headline ：Free Chess Online 👉 👉 👉
Text ：Practice your chess skills♟️🏆
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 39 | 41 |
| Popularity | 620 | 198 | 118 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United Kingdom,United States,Canada | United States,United Kingdom,Australia,Canada | Hong Kong,Chile,Bahrian,Kuwait,Kenya,United Kingdom,Qatar,Portugal,Singapore,United Arab Emirates,Philippines,Oman,Ukraine,Azerbaijan,Spain,Nigeria,Mexico,Egypt,Taiwan,Colombia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chess - Clash of Kings in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Chess - Clash of Kings's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chess - Clash of Kings, you can click the app name below to view related reports, or you can find more info in ASOTools.