Chess Royale: Play Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chess Royale: Play Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chess Royale: Play Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chess Royale: Play Online
App Name : Chess Royale: Play Online
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : XTEN LIMITED
Publisher : Instagram,Facebook,Chess,World Geography - Quiz Game,World Chess Championship,Black Spades with Jokers and Prizes
Total creative ads during the time period : 2,821
Duration : 447
Popularity : 325,626
Check ASO Keywords of Chess Royale: Play Online
2. Chess Royale: Play Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chess Royale: Play Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chess Royale: Play Online in the recent period. As of 2021-03-16, among the Chess Royale: Play Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 97.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 2.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Chess Royale: Play Online's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.32%,
Instagram's proportion is 25.23%,
Messenger's proportion is 25.09%,
Facebook's proportion is 22.66%,
Google Ads(Admob)'s proportion is 1.7%.
In the date of 2021-03-16, Chess Royale: Play Online‘s network with the most ads is Audience Network and its proportion is 25.58%.
3. Top 3 Ad Creative Analysis of Chess Royale: Play Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chess Royale: Play Online. We can see some advertising trends.
Top 1 Ad Creative of Chess Royale: Play Online
Ad Details ：
Headline ：Prove you are smart! 🤓
Text ：Accept the challenge and checkmate the great minds alike! Play now! 💪🧠
Top 2 Ad Creative of Chess Royale: Play Online
Ad Details ：
Headline ：Prove you are smart! 🤓
Text ：Accept the challenge and checkmate the great minds alike! Play now! 💪🧠
Top 3 Ad Creative of Chess Royale: Play Online
Ad Details ：
Headline ：Prove you are smart! 🤓
Text ：Accept the challenge and checkmate the great minds alike! Play now! 💪🧠
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 340 | 333 | 339 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Italy,Korea,Russia,Denmark,Saudi Arabia,Hong Kong,Turkey,Netherlands,United States,Mexico,United Kingdom,France,Sweden,Switzerland,Austria,India,Canada,Japan,Australia,Germany | Saudi Arabia | Saudi Arabia,Norway,India,Japan,Canada,France,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chess Royale: Play Online in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Chess Royale: Play Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chess Royale: Play Online, you can click the app name below to view related reports, or you can find more info in ASOTools.