Chime - Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chime - Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chime - Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chime - Mobile Banking
App Name : Chime - Mobile Banking
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Yahoo
Developer : Chime
Publisher : Instagram,Facebook,Water Slide Uphill Rush Racing,Golden Slots: Lucky Treasures,Flags Quiz,Argent Cadeau
Total creative ads during the time period : 492
Duration : 1,059
Popularity : 37,353
Check ASO Keywords of Chime - Mobile Banking
2. Chime - Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chime - Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chime - Mobile Banking in the recent period. As of 2021-05-28, among the Chime - Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Chime - Mobile Banking's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
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's proportion is .
In the date of 2021-05-28, Chime - Mobile Banking‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Chime - Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chime - Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Chime - Mobile Banking
Ad Details ：
Headline ：The bank account that has your back.
Text ：Finally, a bank account with automatic savings and no hidden or unnecessary fees. Make the switch today.
Top 2 Ad Creative of Chime - Mobile Banking
Ad Details ：
Headline ：Chime® Checking Account
Text ：A Bank Account that Pays You Up to 2 Days Early. Apply Now - It Takes 2 Minutes!
Top 3 Ad Creative of Chime - Mobile Banking
Ad Details ：
Headline ：Fee-Free Overdraft
Text ：Tired of overdraft fees? Now you can overdraw fee-free with Chime's SpotMe. Make the switch today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 163 | 54 |
| Popularity | 402 | 307 | 222 |
| Dimensions | 1200 x 627 | 512 x 250 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Google Ads(Admob) | Yahoo |
| Related Ads | 3 | 8 | 3 |
| Countries | United Kingdom,Canada,Australia,United States | Australia,United States,United Kingdom,Canada | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chime - Mobile Banking in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Chime - Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chime - Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.