Chime - Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chime - Mobile Banking’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chime - Mobile Banking.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chime - Mobile Banking
App Name : Chime - Mobile Banking
Logo：
OS : iOS
Network : Google Ads(Admob),AppLovin,Yahoo
Developer : Chime Financial, Inc.
Publisher : Cook1Cook - 食譜新體驗，你的美食煮場！,Happy Wheels,Beard Shaving Salon,Buraco Canastra Online,Sueca Online,Damas Online,Jogar Buraco,Navmii GPS World: 离线导航与交通
Total creative ads during the time period : 783
Duration : 777
Popularity : 64,380
2. Chime - Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Chime - Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chime - Mobile Banking in the recent period. As of 2020-09-06, among the Chime - Mobile Banking‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Chime - Mobile Banking’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, Chime - Mobile Banking‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Chime - Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chime - Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Chime - Mobile Banking
Ad Details ：
Headline ：
Text ：🚨LAST CHANCE to enter #ChimeIn for a chance at $200! Your 24 hours starts now: 1. Follow @Chime on Twitter 2. Retweet this! Drop in some words of encouragement to spread the love. Winners can only win once. #ChimeSweeps Rules: https://t.co/ZOz6LZlkk6 https://t.co/SQPC2VxDjg
Top 2 Ad Creative of Chime - Mobile Banking
Ad Details ：
Headline ：
Text ：Time to #ChimeIn for a chance at $200! 💚 Your 24 hours starts NOW. Good luck! How to enter: 1. Follow @Chime on Twitter 2. Retweet this! Feel free to drop in some words of encouragement to spread the love! Winners can only win once. #ChimeSweeps Rules: https://t.co/ZOz6LZlkk6 https://t.co/EDlSN11DXK
Top 3 Ad Creative of Chime - Mobile Banking
Ad Details ：
Headline ：Overdraft Fee-Free up to $100
Text ：Banking with No Overdraft Fees
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 62 |
| Popularity | 145 | 133 | 118 |
| Dimensions | 1024 x 512 | 1024 x 512 | 288 x 512 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 4 |
| Countries | United States,United Kingdom,Australia,Canada | Canada,United Kingdom,United States,Australia | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chime - Mobile Banking in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Chime - Mobile Banking’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chime - Mobile Banking, you can click the app name below to view related reports.