Chirp Audiobooks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chirp Audiobooks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chirp Audiobooks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chirp Audiobooks
App Name : Chirp Audiobooks
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Pubmark Inc.
Publisher : Instagram,Gutenberg Project,Solitaire Championships,Learn Spanish for Beginner,GeoEurope,Beginner Guitar Method HD #2 LITE,妈咪及新生婴儿护理 - 新的婴儿护理的游戏为孩子们,AudioBook - Audio Books Player,Learn English by Conversation
Total creative ads during the time period : 103
Duration : 345
Popularity : 6,636
Check ASO Keywords of Chirp Audiobooks
2. Chirp Audiobooks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chirp Audiobooks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chirp Audiobooks in the recent period. As of 2021-04-20, among the Chirp Audiobooks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-20, Chirp Audiobooks's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-20, Chirp Audiobooks‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Chirp Audiobooks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chirp Audiobooks. We can see some advertising trends.
Top 1 Ad Creative of Chirp Audiobooks
Ad Details ：
Headline ：Audiobooks, Meet Affordable.
Text ：Love audiobooks but hate commitment? We get it. Download Chirp to get popular audiobooks up to 95% off and never pay a subscription fee!
Top 2 Ad Creative of Chirp Audiobooks
Ad Details ：
Headline ：
Text ：YES IT'S TRUE ❕❕ we have bestselling audiobooks at a fraction of the price! Unlock deals from $1.99 with the Chirp app - plus no subscription fees ever. 💸
Top 3 Ad Creative of Chirp Audiobooks
Ad Details ：
Headline ：
Text ：YES IT'S TRUE ❕❕ we have bestselling audiobooks at a fraction of the price! Unlock deals from $1.99 with the Chirp app - plus no subscription fees ever. 💸
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 21 | 17 | 17 |
| Popularity | 109 | 93 | 93 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chirp Audiobooks in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Chirp Audiobooks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chirp Audiobooks, you can click the app name below to view related reports, or you can find more info in ASOTools.